I used to think that if I just marketed more, I’d sell more offers. Sound familiar?
I was deep in the ‘hustle harder’ mindset, running myself into the ground with endless social media posts, showing up live every day, and doing launch after launch (read: exhausting as hell). My big move? A free 5-day workshop series with the hope of getting hundreds of people to show up live, so 2% would buy my signature offer.
The guru I trusted swore this was the way to sell. What she didn’t mention? There’s a whole lot more to numbers than just how many people show up to a free workshop.
When my hundreds of people didn’t show up to the free workshop (despite spending $7k on Facebook ads) or convert like she promised, I panicked and changed everything at once. Big mistake. Because here’s the deal: data tells stories your intuition can’t. If your offer isn’t selling, then stop guessing and start tracking. Because your hunches aren’t metrics.
First Things First: Track Your Sales Page Views
If you don’t know how many people are landing on your sales page, you’re flying blind. Period.
Pro tip: Set up proper tracking before you start selling.
Better pro tip: Use a pretty link that’s specific to the page you’re marketing on. This way, you can track exactly where your traffic is coming from instead of lumping it all together and playing the guessing game.
Now, let’s say you get 100 views on your sales page and… crickets. Not a single sale. What now?
The Trouble-Shooting Checklist: Why Your Offer Is Actually Flopping
1. Does Your Copy Actually Connect?
Your offer needs to be crystal clear on what transformation your client will get. If your copy is vague, fluffy, or filled with industry jargon, you’re losing people before they even get to the buy button.
✅ Use simple, compelling language.
✅ Speak directly to their pain points and desired outcome.
✅ Make it obvious why your solution is the only solution.
2. Is Your Offer Title Compelling?
Your offer title should be an instant hook. If it’s too clever or confusing, you’re making people think too hard. And guess what? They’ll bounce.
✅ Make it clear, results-driven, and benefit-packed.
✅ Does your title make someone say, “I need this”? If not, tweak it.
3. What’s the Immediate Tangible Hook?
People don’t buy coaching programs or courses—they buy results. If your sales page doesn’t make it obvious what’s in it for them, you’re losing them.
✅ Lead with a strong, tangible benefit (ex: “Book your first 3 coaching clients in 30 days” instead of “A 6-week coaching program for new coaches”).
✅ Highlight a quick win they’ll get after joining.
4. Are Your Visuals Professional?
This isn’t about hiring a fancy designer—it’s about making sure your sales page looks credible and inviting.
✅ Use high-quality images and clean formatting, which is easy to do with Canva Pro.
✅ Break up text with bullet points, sections, and subheadings for easy reading.
✅ Make sure your brand colors and fonts are consistent.
5. Is Your Checkout Process Smooth?
Nothing kills conversions faster than a clunky checkout.
I’ve seen it happen—someone wants to buy, but the checkout is confusing or takes too long, and they abandon ship.
✅ Avoid overcomplicated checkouts (ex: Acuity, where people have to book a time instead of just clicking ‘buy’).
✅ Keep it to two steps max: Click ‘Buy Now’ → Enter Payment Info.
✅ Test it yourself and see if you hit any roadblocks.
6. Is Your Call to Action (CTA) Clear?
If your CTA is weak, people won’t take action. A CTA like “Click here to learn more” is not cutting it.
✅ Be direct: “Enroll Now,” “Grab Your Spot,” “Start Today.”
✅ Create urgency: “Limited spots available,” “Bonuses expire soon.”
✅ Place your CTA multiple times throughout the page.
7. Is Your Pricing Mismatched?
If your offer isn’t converting, it might not be the price—it might be the perceived value.
✅ If it’s too cheap, people might assume it’s low quality.
✅ If it’s too expensive without clear value, they’ll hesitate.
✅ Test payment plans or bonuses to see if they improve conversions.
8. Is Your Page Load Speed Too Slow?
A slow-loading sales page = lost sales. People don’t have the patience to wait.
✅ Use Google’s PageSpeed Insights to check your load time.
✅ Optimize images and remove unnecessary plugins.
9. Are You Marketing to the WRONG Audience?
You could have the best coaching program, the most irresistible online course, and the perfect offer… but if the wrong people are landing on your page? No sales.
✅ Make sure your messaging aligns with your ideal client’s needs.
✅ If you’re attracting freebie hunters instead of buyers, your lead-in content might need adjusting.
The Golden Rule: Change ONE Thing at a Time
When panic sets in, the temptation is to throw spaghetti at the wall and change everything—the price, the copy, the checkout, the visuals—all at once. But here’s the problem: if you change multiple things, you’ll never know what actually worked.
- Adjust one element at a time.
- Test it for at least 100 page views.
- Track, test, tweak—in that order.
Final Thoughts: More Marketing Isn’t Always the Answer
If your offer isn’t converting, don’t immediately assume you need more business marketing ideas. Marketing gets people to your sales page—but if they aren’t buying, the issue is on the page itself.
So before you burn yourself out trying to hustle harder, take a step back. Let the numbers tell you what’s really happening. Because trust me—when you fix the right problem, you won’t need to market harder. You’ll just sell smarter.
Ready to Finally Get More Leads Without Guessing?
Growing your business is really hard if no one knows you exist.
It’s not enough to just be seen.
You need to be known if you want to grow.
But… it’s not about just showing up. It’s knowing what to do when you get there.
The Visibility Incubator is your step-by-step system to build authority, grow your audience, and finally get a steady stream of perfect-fit clients onto your email list. (Because more visibility = easier sales.)
