I used to think that if I just marketed more, I’d sell more offers. Sound familiar?
I was deep in the ‘hustle harder’ mindset, running myself into the ground with endless social media posts, showing up live every day, and doing launch after launch (read: exhausting as hell). My big move? A free 5-day workshop series with the hope of getting hundreds of people to show up live, so 2% would buy my signature offer.
The guru I trusted swore this was the way to sell. What she didn’t mention? There’s a whole lot more to numbers than just how many people show up to a free workshop.
When my hundreds of people didn’t show up to the free workshop (despite spending $7k on Facebook ads) or convert like she promised, I panicked and changed everything at once. Big mistake. Because here’s the deal: data tells stories your intuition can’t. If your offer isn’t selling, then stop guessing and start tracking. Because your hunches aren’t metrics.
First Things First: Track Your Sales Page Views
If you don’t know how many people are landing on your sales page, you’re flying blind. Period.
Pro tip: Set up proper tracking before you start selling.
Better pro tip: Use a pretty link that’s specific to the page you’re marketing on. This way, you can track exactly where your traffic is coming from instead of lumping it all together and playing the guessing game.
Now, let’s say you get 100 views on your sales page and… crickets. Not a single sale. What now?
The Trouble-Shooting Checklist: Why Your Offer Is Actually Flopping
1. Master Your Mindset Before You Panic
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Buyers Need Time
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- Most people don’t buy immediately. They need multiple touchpoints before making a decision. What you’re doing now is planting seeds.
- Silence ≠ Rejection
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- Just because they’re not buying today doesn’t mean they aren’t watching, considering, or waiting for the right moment. Keep showing up.
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Momentum Over Emotion
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- Feeling discouraged is normal, but consistency builds credibility. Stopping now reinforces the doubt, while pushing through builds resilience.
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People Buy from Confidence
- If your energy screams, “Please buy, this isn’t working!” it repels buyers. Show up like you KNOW this offer is the best. People trust certainty.
2. Are You Leading with a Problem They Urgently Want to Solve?
If the message is “This membership is full of great resources,” it’s not enough. If it’s “You’re working twice as hard and still being overlooked—here’s how to fix that,” it hits.
3. Are You Marketing to the WRONG Audience?
You could have the best coaching program, the most irresistible online course, and the perfect offer… but if the wrong people are landing on your page (or you have too many ‘wrong people’ on your email list)? No sales.
✅ Make sure your messaging aligns with your ideal client’s needs.
✅ If you’re attracting freebie hunters instead of buyers, your lead-in content might need adjusting.
4. Is Your Offer Title Compelling?
Your offer title should be an instant hook. If it’s too clever or confusing, you’re making people think too hard. And guess what? They’ll bounce.
✅ Make it clear, results-driven, and benefit-packed.
✅ Does your title make someone say, “I need this”? If not, tweak it.
5. What’s the Immediate Tangible Hook?
People don’t buy coaching programs or courses—they buy results. If your sales page doesn’t make it obvious what’s in it for them, you’re losing them.
✅ Lead with a strong, tangible benefit (ex: “How to boost authority, grow your email list and get more leads” instead of “A 6-week coaching program for new coaches”).
✅ Highlight a quick win they’ll get after joining.
6. Pre-Sell the Transformation, Not Just the Features
Are you giving specific examples of how past clients have benefited? This can be in the form of testimonials, social proof and examples woven into your copy. (Ex: “53% landed a new role in 3 months.”)
7. Does Your Copy Actually Connect?
Your offer copy needs to be crystal clear on what transformation your client will get. If the rest of your copy is vague, fluffy, or filled with industry jargon, you’re losing people before they even get to the first buy button.
✅ Use simple, compelling language.
✅ Speak directly to their pain points and desired outcomes.
✅ Make it obvious why your solution is the only solution.
8. Are Your Visuals Professional?
This isn’t about hiring a fancy designer—it’s about making sure your sales page looks credible and inviting. Canva Pro can be a lifesaver!
✅ Use high-quality images and clean formatting.
✅ Break up text with bullet points, sections, and subheadings for easy reading.
✅ Make sure your brand colors and fonts are consistent.
9. Warm Up the Audience Before Selling
Have you given enough free value that builds demand? Is the audience actively engaging before the pitch?
Remember, only about 3% of your WARM audience is ready, willing, and able to buy at any given time. The rest need nurturing before they make a decision.The amount of warm-up required depends on two key factors:
✅ Your price point: Lower-ticket offers require less nurturing, while signature programs often demand a longer, more intentional warm-up period. ✅ How often you’ve been communicating with your audience: If you’ve been consistently engaging them with valuable content, your warm-up period will be shorter. If you haven’t, they may need more time to trust and commit.
10. Is Your Call to Action (CTA) Clear?
If your CTAs are weak, people won’t take action. A CTA like “Click here to learn more” is not cutting it.
✅ Be direct: “Enroll Now,” “Grab Your Spot,” “Start Today.”
✅ Create urgency: “Limited spots available,” “Bonuses expire soon.”
✅ Place your CTA multiple times throughout the page.
11. Is Your Pricing Mismatched?
If your offer isn’t converting, it might not be the price—it might be the perceived value (and how your copy conveys what you offer)
✅ If it’s too cheap, people might assume it’s low quality.
✅ If it’s too expensive without clear value, they’ll hesitate.
✅ Test payment plans or bonuses to see if they improve conversions.
12. Is Your Checkout Process Smooth?
Nothing kills conversions faster than a clunky checkout.
I’ve seen it happen—someone wants to buy, but the checkout is confusing or takes too long, and they abandon ship.
✅ Avoid overcomplicated checkouts (ex: Acuity, where people have to book a time instead of just clicking ‘buy’).
✅ Keep it to two steps max: Click ‘Buy Now’ → Enter Payment Info.
✅ Test it yourself and see if you hit any roadblocks.
13. Is Your Page Load Speed Too Slow?
A slow-loading sales page = lost sales. People don’t have the patience to wait.
✅ Use Google’s PageSpeed Insights to check your load time.
✅ Optimize images and remove unnecessary plugins.
14. Are You Reminding Them to Buy?
Most people don’t buy the first time they see an offer. They need multiple nudges, which means creating a multi-part email series to warm them up, squash objections and give them tangible results of what to expect. If social media is your focus, then consider how you’ll drive traffic to your sales page when algorithms limit the reach of links.
✅ Are you sending a multi-part email campaign?
✅ Are you sharing social proof?
✅ Are you answering objections directly?
✅ Do you have an abandoned cart email sequence set up?
The Golden Rule: Change ONE Thing at a Time
When panic sets in, the temptation is to throw spaghetti at the wall and change everything—the price, the copy, the checkout, the visuals—all at once. But here’s the problem: if you change multiple things, you’ll never know what actually worked.
- Adjust one element at a time.
- Test it for at least 100 page views.
- Track, test, tweak—in that order.
Final Thoughts: More Marketing Isn’t Always the Answer
If your offer isn’t converting, don’t immediately assume you need more business marketing ideas. Marketing gets people to your sales page—but if they aren’t buying, the issue is on the page itself.
So before you burn yourself out trying to hustle harder, take a step back. Let the numbers tell you what’s really happening. Because trust me—when you fix the right problem, you won’t need to market harder. You’ll just sell smarter.
Ready to Finally Get More Leads Without Guessing?
Growing your business is really hard if no one knows you exist.
It’s not enough to just be seen.
You need to be known if you want to grow.
But… it’s not about just showing up. It’s knowing what to do when you get there.
The Visibility Incubator is your step-by-step system to build authority, grow your audience, and finally get a steady stream of perfect-fit clients onto your email list. (Because more visibility = easier sales.)
