You know you need a free offer to grow your business, but—where do you even start? 

Maybe you’ve seen other online experts rocking lead magnets that bring in tons of subscribers, while yours… well, just kind of sits there.

Or maybe you haven’t created one yet because you’re stuck wondering:

• What should my free offer even be?

• Will it attract the right people—or just freebie seekers?

• How do I make it actually convert into paying clients?

• Can I use a free offer to test my ideas for how to build a coaching program or how to create an online course?

Good news: I’ve got a simple 3-step formula that will help you create a free offer that not only gets attention but also moves people closer to working with you.

Even better? A free offer is one of the smartest ways to validate your ideas before you spend weeks creating a full coaching program or course.

Let’s dive in!

Why You Want a Free Offer

A free offer (aka lead magnet) isn’t just about giving something away—it’s a strategic tool that does two very important things:

🛠️ It lets you test a paid offer idea—without wasting hours. 

Instead of spending weeks creating something only to hear crickets, a free offer helps you gauge interest before committing tons of time and energy. If people aren’t grabbing your freebie, they’re definitely not buying the paid version! (I’ll share how to track results later.)

🎯 It helps you connect with the 97% of people who aren’t ready to buy—yet. \

Most of your audience isn’t pulling out their credit cards on day one. A well-crafted freebie builds trust, positions you as an expert, and keeps you top of mind for when they’re ready to invest. 

Whether they opt into your email list or you send it via DM, you’re steadily building a warm prospect list.

Sounds pretty great, right? 

Now let’s walk through the 3 steps to making yours irresistible.

Step 1 – Identify Your Ideal Client & What They Actually Need

To create an effective free offer, you need to be laser-focused on your ideal client and their biggest struggles.

The easiest way? Think of one specific person with one specific problem that you can solve with a quick win.

Start by asking yourself:

• Who is my ideal client?
• What’s their biggest frustration right now?
• Is there a recurring problem I see over and over again?
• What type of content will be most helpful based on where they are in their journey?
• What quick action step can I give them to see immediate results?

Your freebie should be directly tied to what you offer as a coach. That way, the people who grab it are actually interested in working with you. (No more list full of random freebie seekers who never convert!)

💡 Example: My Incubator members use the Power of 3 Offer Formula to map out their unique offer strategy. Your freebie should give them a small win—but also create the natural next step to your low-ticket paid offer. That way, you’re leading them down a logical path toward working with you instead of giving away value with no strategy.

Once you’re clear on who you’re helping and what they need, it’s time to create something they can’t resist.

Now it’s time to build your actual offer! This is where you showcase your expertise and give your audience a taste of what it’s like to work with you. But remember—your free offer isn’t about giving away everything; it’s about solving a specific problem while naturally leading into your paid offer.

Step 2 – Here’s how to make sure your freebie is irresistible:

📌 Solve One Problem – Your freebie should be laser-focused. If it’s too broad, people won’t take action (which means they won’t move to the next step with you!).

📌 Make It Aligned With Your Paid Offer – If your freebie is about social media visibility but your paid offer is about email marketing, there’s a disconnect. Keep it relevant so that your freebie leads naturally into your paid offer.

📌 Keep It Quick to Consume – No 50-page eBooks. Think checklists, templates, or mini-trainings that give them a win in under 15 minutes.

📌 Test Paid Offer Ideas – Not sure if your next paid offer will land? A freebie is a great way to test demand before you create a full program or product.

💡 Ways to Use Your Freebie Strategically:

• If you have a workshop or challenge coming up, use your freebie as a bonus for those who register.
• Add it as an exclusive gift for podcast listeners or summit attendees.
• Include it as a collaboration tool when partnering with others (think joint webinars, bundles, or freebie swaps!).

🛠️ Bonus Tip: Your freebie should feel like a must-have resource.

If it’s just “nice to have,” it won’t get results. Make sure it’s valuable enough that people actually use it—because if they get a win, they’ll want more from you!

💡 Example Freebies That Convert Well:

• Lead Magnet Cheat Sheet + Canva Template (Perfect for list-building!)
• Brand That Sells Quiz (Helps clients clarify their brand identity.)
• Daily Marketing Checklist (Simple habits to stay visible online.)
• Visibility Audit (Spot what’s missing in your marketing strategy.)

👉 Need help brainstorming your own? Grab my Ultimate Lead Magnet formula.

GIVE ME THE FORMULA!

Step 3 – Promote Your Free Offer Like a Pro

Your freebie is only effective if people actually see it! Promotion isn’t an afterthought—it’s the key to making your freebie work for you.

📍 Website – Your website should be the hub, with your freebie front and center.

📍 Social Media – Test interest by sharing on your personal page before you even create it. Use Instagram Reels, Stories, and static posts to drive traffic.

📍 Live Video – Talk about your freebie in a live, then mention it again at the end as your CTA.

📍 Email Marketing – Send targeted campaigns to warm leads who have engaged with your content.

📍 Collaborations – Partner with podcast hosts, summit speakers, and bundle organizers to tap into larger, warmer audiences (without fighting algorithms!).

🚀 HOT TIP: Strategic collaborations are the fastest way to grow your email list with quality leads. Instead of relying on social media alone, leverage other people’s audiences. I break this down in this blog post.

Ready to Finally Get Results From Your Free Offer? 

If your freebie isn’t converting the way you want—or you’re still stuck trying to create the right one—ask yourself:

❓ Do I truly understand what my ideal client needs right now?

❓ Am I making it too broad instead of focused on one quick win?

❓ Is my free offer leading naturally to my paid offers—or is it a dead end?

If you’re realizing your free offer isn’t quite working, don’t stress—I’ve got you. Inside the Visibility Builders Society, I’ll help you create a free offer that actually moves the needle (and turns leads into clients!). 

🔥 Ready to attract your ideal clients without second-guessing your strategy? Join the Visibility Builders Society today!

LEARN MORE HERE!