Do you feel like your coaching offers are the best-kept secret in your niche? You’ve poured your heart into creating programs that transform lives, but getting clients feels like climbing a never-ending uphill battle. It’s frustrating when you know the value you bring, but your prospects just don’t seem to take the leap.

Maybe you hear, “This looks amazing, but…” or “I’m interested, just not ready right now.” These objections aren’t just a polite way to decline—they’re giant red flags that your perfect-fit clients are stuck in their “what-ifs” and “yes-buts.”

What’s stopping them? Fear of not having enough time, doubts about achieving the promised transformation, or uncertainty about the investment. These aren’t just annoying objections; they’re growth blockers for your business.

Here’s the game-changer: a roadmap that’s built with your Power of Three Offer Formula in mind.

This isn’t about lumping all your bonuses and extras into one massive “take it or leave it” offer. Instead, think of your roadmap as a visual representation of your client’s transformation journey—layered, strategic, and tailored to meet them where they are.

What Is the Power of Three Offer Formula?

The Power of Three Offer Formula isn’t just one big offer with all the bells and whistles; it’s a framework that organizes value into three tiers or layers. Each layer builds on the last, tackling objections, enhancing transformation, and creating a no-brainer “yes.”

Think of it like this: instead of saying, “Here’s everything in one stack—yes or no?” you’re saying, “Here’s a roadmap for where you are, where you want to go, and how I’ll get you there.”

Why Roadmaps Are More Effective Than Traditional Offer Stacks

Roadmaps offer a structured approach to value, guiding your clients step by step through their transformation. Here’s why this works better:

• Clear Before, After & Path: Roadmaps provide clients with clarity on what they’ll achieve and how they’ll achieve it. This alignment helps them assess whether your program fits their vision and values.
• Visible Progress: Clients can track their progress and celebrate milestones. This keeps them motivated and reassured that they’re moving forward, even if it doesn’t always feel like it.
• Realistic Expectations: A roadmap outlines what’s possible in clear, tangible steps. This builds trust and sets the stage for success.
• Offer Development: Roadmaps help you identify gaps in your offers, enabling you to develop new products or services that meet your audience’s needs.
• Simplified Scaling: Whether you’re working with one-on-one clients, groups, or online courses, roadmaps help you manage where people are in their journey and redirect them as needed.

Building a Roadmap with the Power of Three Offer Formula

Here’s how to create or refine your roadmap using the Power of Three Offer Formula:

1. Start with the Master Roadmap: This is your foundational blueprint that maps the entire client transformation, from start to finish. It informs every layer of your offer, from methodologies to tools and bonuses.
2. Audit Your Assets: Look back at your past content. Could an old webinar, checklist, or training module serve as a valuable bonus? No previous materials? No problem—AI can help you create resources like templates or guides in no time.
3. Segment Bonuses Strategically: Each tier in your roadmap should include extras that serve a clear purpose:
   • Address objections (e.g., a time-management guide).
   • Enhance the core offer (e.g., advanced strategies or templates).
   • Provide unexpected value (e.g., a surprise bonus module).
4. Highlight Exclusivity: Add elements like limited-time bonuses or exclusive coaching spots to increase perceived value. Scarcity works—when authentic.
5. Visualize the Value: Don’t just tell clients about the roadmap—show it. Use visuals that clearly outline the layers of your offer, emphasizing how each step helps them achieve their goals.
6. Focus on Results: Every part of your roadmap should tie back to the results your clients want. Make it crystal clear how your program gets them from “before” to “after.”

The Power of Simplicity

Your roadmap doesn’t have to be complicated. Imagine it as the main dish, with side dishes that make the experience irresistible. An onboarding call, exclusive toolkit, or time-saving strategy session can all be added bonuses that pack a punch without requiring a massive time investment.

And here’s the beauty of this approach: You’re not selling time for money. You’re offering a transformation. The roadmap, combined with your Power of Three Offer Formula, communicates that transformation clearly and effectively

Transform Your Offer With a Roadmap

(and ditch the guesswork)

Mapping out a powerful offer roadmap takes strategy, but you don’t have to figure it out alone.

If you’re ready to amplify your online authority AND add hundreds of subscribers to your email list (in a month) without launches, Facebook ads, or relying on social media……..join the Visibility Builders Society! The system works even if you have a small audience or haven’t created an offer yet!

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