Ever feel like the best-kept secret in your niche? You’re out here, doing the work, showing up (sometimes), posting on social media when you remember—but somehow, clients aren’t rolling in like you hoped.
Here’s the thing: visibility isn’t just about posting on Instagram. It’s about building a client-attracting brand that makes people want to work with you before they even speak to you. And right now, if your personal brand isn’t clear, compelling, and consistent, you’re leaving money—and impact—on the table.
Question…
Is your brand working for you… or against you? Let’s break it down.
What is a Personal Brand? (And No, It’s Not Just a Logo)
Your personal brand is how people perceive you when they find you online (or in person). It’s the story they tell themselves about you based on your content, your vibe, and how you show up.
Think about it—when you Google someone’s name, you immediately form an impression based on what you see, right? That’s their personal brand at work.
Now, ask yourself three questions:
- Have you Googled your name lately? What shows up? (No, really. Do it right now.)
- Would you want to work with YOU based on what you see?
- Are your platforms, website, and content giving off “expert” or “invisible” vibes?
Because your best opportunities won’t always come from where you expect. I said it back in my book Your Connecting Advantage in 2015, and it’s even more true today: Your best opportunities happen in the least likely places. But if your online presence is a hot mess (or non-existent), you’re missing out.
Why You NEED a Personal Brand (Even If You’re Not ‘Big’ Yet)
A lot of coaches and entrepreneurs make the mistake of focusing on marketing their offers before their brand is in place. (Big mistake. Huge.)
Here’s why:
- People buy from brands they trust. If you don’t look like someone worth following, why would they invest in your programs?
- It helps you stand out in a sea of sameness. If you blend in, you get overlooked. Period.
- It attracts the right clients (and repels the wrong ones). When your brand is clear, you stop wasting time with people who aren’t the right fit.
And before you think, “But I’m just getting started”—you don’t have to be a household name to have a strong personal brand. You just need a strategy that makes you unforgettable in your niche.
How to Build Your Personal Brand’s Online Presence (Beyond Social Media)
If you’ve been treating social media like your personal brand, we need to fix that—now.
Here’s what you need to build a brand that attracts clients:
A Clear Message: What do you do? Who do you help? Why should they care? If your brand isn’t answering those questions immediately, it’s time to refine it.
A Home Base: You need a website or landing page that makes it easy for people to learn about you, opt into your world, and take the next step. (Spoiler: your Instagram bio isn’t enough.)
Authority-Building Content: Blogs, podcasts, videos, guest features—content that positions you as the go-to expert in your field.
Strategic Collaborations: Stop relying solely on your audience. Get in front of other people’s audiences through podcast guesting, bundles, and partnerships.
And before you do anything else, audit what you already have. If a potential client landed on your digital footprint today, would they see a brand worth following?
How to Present Your Brand on Social Media (Without Winging It)
Social media is part of your visibility strategy, but it’s not the whole game. And most people are doing it backward—posting offers before they’ve built trust.
Here’s how to use social media the right way:
Boost your bio. Think of it like your highlight reel. If someone lands on your profile today, what’s the first impression they get?
Show your face. People connect with people, not faceless brands. If you’re hiding behind generic posts, it’s time to step into the spotlight.
Drive people to your email list. Platforms change, algorithms shift—but your list is yours. Always have a CTA that moves people off social media and into your world.
Be known for ONE thing. If your content is all over the place, people won’t remember you. Make it easy for them to associate you with your zone of genius.
Now, take a moment:
- Does your social media clearly communicate your expertise?
- If a stranger landed on your profile, would they instantly understand what you do?
- Are you building trust first—or just pushing your next offer?
Your Brand Needs to Be Audit-Ready—Is It?
The reality? 75% of the clients I work with haven’t done a Google search on themselves in forever. They’re posting on social, trying to get clients—but their online presence is confusing (or worse, invisible).
You can fix that.
Step 1: Do a mini brand audit. Google yourself. Look at your social media, website, and content. Is it client-ready?
Step 2: Get expert eyes on it. If you’re too close to see the gaps, I’ve got you.
That’s exactly what my Visibility Breakthrough Audit is for.
I’ll go through your online presence and tell you what’s working, what’s not, and what you need to do next to build a brand that attracts clients (without the guesswork).
Ready to finally stop being the best-kept secret in your niche? Click below to book your Visibility Breakthrough Audit now.
Final Thought: Visibility = Easier Sales
Your personal brand isn’t just about looking good—it’s about making it easy for clients to say yes.
So, are you ready to step up your online visibility and become the go-to expert in your space?
Let’s make it happen.
