Ever feel like you’re stuck in this endless loop of chasing the next trend, hoping it’ll finally get you noticed? Only to wonder… was that worth it?
💭 “Did I just spend an hour on a reel for 17 views and a pity comment from my cousin?”
You are not alone.
The problem isn’t trends themselves — it’s how they’re used (or misused). And it’s costing you way more than just time. It’s costing you the chance to build an actual business foundation that lasts beyond the next trending audio clip.
But here’s the good news: when you actually understand what trends are for (and how to use them strategically), they can give your visibility a boost while leading people to your email list — not just to your social feed.
Quick Personal Note: My Own Social Media Philosophy 💬
Here’s the truth most gurus don’t tell you: I burned myself out chasing every strategy they taught.
In my early days, I did all the things — daily posts, Reels, stories, lives, you name it. And guess what? It left me exhausted, overwhelmed, and staring at an email list that wasn’t growing fast enough to justify the effort. (Sound familiar? 😬)
So, in 2023, I hit pause and took a hard look at what actually worked:
- 👉 Instagram: I simplified with a static 9-grid, turning my profile into a mini sales funnel.
- 👉 Facebook: I use it only for my private client group — no hamster wheel posting here.
- 👉 LinkedIn: My profile meets their All-Star requirements, so I show up in search without daily posts.
- 👉 Pinterest: This is my go-to, because it’s search-based and evergreen. People find my content when they’re actually looking for it, which means it keeps working long after I post.
Here’s my rule of thumb now:
If you’re going to post, be strategic. Use platforms in a way that feeds your email list growth and business goals — otherwise, you’ll risk getting stuck in the same burnout loop I did.
The Truth About Trends: They’re Fast, Fun… and Fleeting ⚡
Trends catch fire because they nail three things:
- Entertainment: They make you laugh, cry, or at least smirk.
- Relatability: You see yourself in them. (Or your best friend. Or your business bestie.)
- Shareability: They spark conversations and get shared around like wildfire.
But remember — trends are like glitter. ✨ Fun at first, but if you don’t contain them, they get everywhere and aren’t doing you any favors long term.
Key takeaway? Use trends to spark attention, but build a bridge to your email list where real growth happens.
And here’s where it gets exciting — if you’re wondering what trends are worth paying attention to, I’ve got you.
Check out Pinterest Predicts.
Pinterest is not just a platform — it’s a search engine. Which means it shows you what people are already looking for, in their personal and professional lives.
Unlike social media trends that disappear in 48 hours, Pinterest trends stick around and keep working for you.
Bookmark this as a go-to for smarter trend spotting and content planning. Bonus: it works beautifully for evergreen content that leads people straight to your offers and, you guessed it, your email list. 📥
Should You Ignore Social Media Trends Completely? 🚫🤷♀️
Not quite. Social media trends can serve a purpose — if you use them for what they are: a visibility boost, not the whole strategy.
In the Society, we teach you to treat social media like your brand billboard — great for raising awareness, but the goal is always to get people to your email list. (That’s where relationships and sales happen. Period.)
➡️ Think of trends as the conversation starter, not the whole dinner party.
You’re not chasing followers for follower count’s sake. You’re using trends to:
- Get in front of new eyeballs 👀
- Build quick connections through relatable moments
- Invite them to go deeper — into your world, your offers, and onto your list!
Here’s How to Work Trends the Right Way 🧩
Okay, you know we aren’t about chasing every shiny object. If you’re going to use trends, let’s do this strategically.
✅ Step 1: Make it make sense for your niche.
Trends are like seasoning — sprinkle them in to flavor your content, but don’t overdo it. Always spin the trend so it speaks to your audience’s desires, challenges, or dreams.
💡 Hint: You don’t have to dance. You just have to connect.
✅ Step 2: Use hashtags psychographically.
Yep, we’re going there. 🧠
Psychographic hashtags tap into your audience’s mindset, values, and lifestyle — not just the obvious stuff. Think: #DreamChaser, #BurnoutToBalance, #CoachingLife. This makes your trendy post feel personal to your perfect-fit person.
✅ Step 3: Direct your audience clearly.
Don’t just post and pray. 🙅♀️
Tell them exactly what to do next. (And no, it’s not “click the link in bio.” Yet.) Start with: “Follow for more [your niche] tips.”
✅ Step 4: Plan your follow-up.
Trends bring in a colder audience — they don’t know you yet. So, have a game plan:
- What will you post next to warm them up?
- How will you move them from “who’s this?” to “tell me more!”?
And remember: if they just stop at your post, you’re leaving opportunities on the table. Guide them to your list where you can build the relationship.
✅ Step 5: Repeat… strategically.
Use trends, but don’t let them use you. 😉
When you have a strategy behind your content, trends become an accelerant — not a distraction.
Final Note: Grow Your List, Not Just Your Feed 📥
Here’s the truth: Trends can help you get seen, but they’re not the end goal.
The end goal is always to grow your email list.
It’s your list that gives you control. It’s your list that builds trust over time. And it’s your list that ultimately leads to sales — not your follower count.
This is exactly what we focus on inside the Visibility Builders Society — giving you simple, sustainable strategies to grow your audience and build your list (without burning out or being chained to social media). We’re all about building long-term brand authority and turning that into actual subscribers and sales.
Ready to stop posting just to post and finally grow your business on purpose? 🧩
Check out the Society here ➡️ Visibility Builders Society.
And don’t forget to bookmark Pinterest Predicts for trend insights that actually move the needle in your business!
