Have you ever found yourself staring at the blinking cursor, agonizing over what to name your coaching offer?
Maybe you’ve got this incredible vision for how to build a coaching program, or you’re sketching out coaching niche ideas that you just know could help so many people.
Maybe you’re dreaming about how to create an online course, one that finally pulls together all your knowledge into a go-to solution for your audience.
But then the doubt creeps in:
“What if the name doesn’t land?” “What if it blends into the online noise?” “What if they scroll right past it, and I never get to show them the transformation I can help them create?”
Here’s the truth (deep breath):
Your offer could be packed with pure gold, but if the name doesn’t spark curiosity or give instant clarity, it’s going to get lost in the scroll. That’s not because your program isn’t valuable—it’s because people are busy, distracted, and looking for quick answers to their problems.
The good news?
Naming your coaching offers doesn’t have to feel like pulling teeth. Once you understand the strategy behind crafting compelling offer names, you’ll see your ideas come to life in a way that grabs attention and positions you as the coach they’ve been waiting for.
Let’s unpack this together.
(the video gives you a slightly different version of the blog below but sometimes that’s a good thing depending on how your brain works)
Why Your Offer Name Matters More Than You Think
We’re living in a world overflowing with offers. Courses, memberships, templates, group programs, intensives—you name it. Especially in the coaching space, it’s noisy out there. So if you’re wondering how to attract clients online in this sea of sameness, it starts right here.
The right name acts like a flashing neon sign for your perfect-fit client.
It instantly tells them:
- What’s inside the offer
- Why it matters to them
- And why they should click “buy” (or at least “learn more”)
It also plays a big role in connecting the dots between your offers.
Whether you’re just figuring out how to build a coaching program or you’ve already mapped out how to create an online course, cohesive naming creates momentum.
It signals, “There’s a next step for you here,” which keeps clients in your ecosystem longer and makes selling feel so much simpler.
The name is your first impression. And we both know how much weight first impressions carry.
A Quick Personal Story (And a Lesson Learned)
Let me pull back the curtain for a moment.
When I launched my very first coaching program, I called it Connectors Academy. I thought I was being smart by aligning it with my book, Your Connecting Advantage. And truthfully? I threw “Academy” on the end because it sounded polished and official.
But here’s the thing: what sounds good is okay…
What creates a clear picture in your client’s mind? That’s what sells.
The name “Connectors Academy” didn’t paint a clear picture of the transformation. It was a bit too vague, and I quickly learned that even a clever play on words or something that feels professional isn’t enough to grab attention.
Fast forward to today, and I’ve learned my lesson.
My current $27/month membership is called the Visibility Builders Society.
See the difference? The name tells you exactly what you’re going to get: we’re building your visibility. It sparks curiosity while making the promise clear and tangible. No guesswork required.
That one shift—going from what sounded good to what creates a vivid mental image—has made all the difference.
Think of Your Offers Like a Journey (And Name Them Accordingly)
When you’re brainstorming coaching niche ideas or outlining your next course, think of your offers like chapters in a book.
Each offer is a stepping stone that helps your client move from where they are now (frustrated, stuck, overwhelmed) to where they want to be (clear, confident, and making progress).
Your job? Name each stepping stone in a way that feels obvious, irresistible, and aligned with their goals.
This is exactly why I teach what I call the Power of 3 Offer Formula.
Instead of stressing over one offer name, you create a cohesive suite of offers:
- A Free Lead Magnet — to attract and qualify leads.
- A Low-Priced Offer — to give them a quick win and build trust.
- A Premium Coaching Program — your signature offer where the full transformation happens.
Why three?
Because when you only offer one option, it’s a yes-or-no situation. But when you offer three, you give your future client the power to choose what fits their stage of business and budget.
It’s a subtle but powerful shift from selling to inviting.
The 5-Step Naming Formula (That Won’t Let You Down)
Ready to get tactical? Let’s walk through a formula you can use every time you name a new offer—whether it’s a lead magnet, a full-blown coaching program, or even a one-off workshop.
🟦Step 1: Define Your “Secret Sauce”
What’s the unique magic of your offer?
Are you giving them the inside scoop on how to build a coaching program that actually sells? Are you helping them brainstorm coaching niche ideas that set them apart? Maybe you’re showing them how to attract clients online in a way that feels fun and aligned. Pinpoint this first.
🟦Step 2: Know Your Crowd
Who are you talking to?
The newly certified coach trying to carve out her space? The overwhelmed service provider wondering how to create an online course from her 1:1 offers? Speak directly to them. When your name reflects their identity and goals, they’ll feel seen before they even read the description.
🟦Step 3: Use Alliteration (or Rhyming, or Wordplay!)
It’s not just about being clever—it’s about being memorable. Names like “Client Clarity Checklist” or “Niche Navigator” stick because they’re catchy and easy to remember.
🟦Step 4: Solve the Problem in the Name
Your offer exists because your audience has a gap. Don’t be shy about saying it straight in the title! Something like “Launch Your Coaching Program in 30 Days” or “The Email List Starter Kit for Coaches” makes the outcome obvious.
🟦Step 5: Test (But Don’t Overthink It)
Get real feedback from peers or even your audience. Share a few options in your stories or inside your community to see what resonates. And remember: done is better than perfect. You can always refine as you go!
Let’s See This in Action
Here’s how this could play out with real offers:
💡 Scenario 1: You’re teaching social media for coaches.
- Lead Magnet: “Social Growth Guide for Coaches”
- Low-Priced Offer: “30-Day Social Accelerator”
- Premium Offer: “The Visible Coach: Social Media Mastery Program”
💡 Scenario 2: You’re helping coaches build their first program.
- Lead Magnet: “Coaching Program Starter Checklist”
- Low-Priced Offer: “Your First Program Blueprint”
- Premium Offer: “From Scratch to Sold: How to Build a Coaching Program That Sells”
See how they flow? Each step builds naturally to the next. And as they move through your offers, they’re staying in your world longer, learning to trust you, and getting closer to their transformation.
The Bottom Line: Name It Like You Mean It
When you skip over the strategy of naming your offers, you risk your incredible work getting overlooked. But when you follow this formula, you’ll start to feel that click of alignment between your offers and your audience.
✅ You’ll attract the right people who are ready for what you’ve created.
✅ You’ll make it easier for your clients to see their next step.
✅ And you’ll create a natural flow that turns browsers into buyers.
Because this isn’t just about naming offers.
It’s about creating a full-circle client experience that feels cohesive and inviting, whether you’re focused on how to build a coaching program, exploring coaching niche ideas, figuring out how to create an online course, or learning how to attract clients online.
And if you’re feeling fired up but a little overwhelmed thinking, “Okay, but how do I map this out for my whole business?” — don’t worry. That’s exactly what we dive deep into inside The Society.
Inside the Society, we build your complete offer roadmap, so you know exactly what to create (and when).
You’ll simplify your offer creation process for everything you want to launch, and you’ll also learn how to grow your email list and bring in hundreds of leads through smart, strategic collaborations (no paid ads or relying on social).
Ready to stop second-guessing and start building offers that sell themselves?
👉 Join The Society and let’s build your irresistible offer suite together.
