You’ve Heard You Need a Lead Magnet… But What Happens Next?

You know you need a lead magnet if you want to grow your coaching business.

You’ve probably even thought about creating one—maybe a quick checklist, a resource guide, or a mini-training. But then comes the real challenge:

• How do you actually set up a page that gets people to sign up?
• What should it say? What should it look like?
• Why do some people get hundreds of new subscribers while others hear crickets?

Here’s the reality: it’s not enough to just have a freebie. If your landing page isn’t doing the heavy lifting—convincing visitors to sign up—you’re missing out on potential leads.

And I don’t mean just throwing up a form that says “Download My Free Guide” and calling it a day. (That’s a sure way to get ignored!)

The good news? Creating a high-converting lead magnet landing page isn’t rocket science. You just need to avoid some common mistakes and follow a simple, strategic approach.

Here’s the scoop…

The 3 Biggest Lead Magnet Landing Page Mistakes (And How to Fix Them)

Before we jump into the step-by-step process, let’s talk about the top mistakes most newer coaches make when setting up their lead magnet page.

Mistake #1: No Headline with a Tangible Outcome

Your headline is the first thing people see. If it doesn’t instantly hook them by promising a specific result, they’ll click away.

Wrong: “Download My Free Guide” (This is vague and doesn’t create urgency.)
Right: “The 3-Step Formula to Get Organized (Without Overwhelmed)”

Your headline should answer: What problem does this solve? What will they gain?

Mistake #2: Jumbled, Hard-to-Read Content

Your landing page must be skimmable. If your page is a giant wall of text, people will bounce.

Use short paragraphs.
Add bullet points.
Bold key phrases.
Make the CTA (Call to Action) button stand out.

Most people will skim on mobile, so format your page for easy reading!

Mistake #3: No Clear Call-to-Action (CTA)

If your opt-in form just says “Sign up for my freebie,” people won’t feel compelled to take action.

Your CTA should be direct, action-driven, and benefit-focused:

Better CTA examples:

• Yes! Send Me the Free Guide!
• I’m Ready to Get More Leads!
• Give Me the Swipe File!

A great CTA tells them exactly what they’re getting and makes them feel excited to sign up.

Step 1: Create an Irresistible Lead Magnet

Now that you know what NOT to do, let’s start with step one—choosing the right lead magnet.

Your freebie should be:

Specific: It solves a clear, immediate problem.
Quick to consume: People should be able to use it right away.
Aligned with your paid offers: Your lead magnet should lead naturally into your services.

Best Lead Magnet Types for Coaches:

• Checklists (“The Ultimate Visibility Checklist for New Coaches”)
• Templates (“Plug-and-Play Instagram Caption Templates”)
• Swipe Files (“5 Discovery Call Email Scripts”)
• Mini-Trainings (“3 Video Prompts to Boost Your Engagement”)

Need help? Grab my Ultimate Lead Magnet Formula to pick the perfect lead magnet without second-guessing yourself!

>> ULTIMATE LEAD MAGNET FORMULA

Step 2: Write High-Converting Copy for Your Landing Page

Once you have your lead magnet, it’s time to write the copy for your landing page.

Your Landing Page Needs These Elements:

1. An Eye-Catching Headline
Make a big, bold promise about what they’ll get.

Example:

• “Steal My Exact Lead Magnet Strategy That Added 500+ Subscribers in a Week!”
• “The 3-Step Guide to Getting Coaching Clients (Without Relying on Social Media)”

2. A Clear Subheadline
Expand on what they’ll get and why it’s valuable.

Example:

• “Inside this free guide, you’ll discover how to create a lead magnet that attracts your perfect clients—without spending weeks on it.”

3. A Simple, Benefit-Focused Description
Use bullet points to highlight the benefits.

What they’ll get:

• Step-by-step guidance so they know exactly what to do
• Plug-and-play templates to save time
• A fast, repeatable system to grow their audience

4. Engaging Visuals
A mockup of the freebie + a photo of you helps build trust.

5. A Standout Call-to-Action (CTA)
Your CTA button should be bold, clear, and action-driven.

Example CTAs:

• Yes! Send Me the Guide!
• I’m Ready to Get More Leads!
• Give Me the Swipe File!

Want to skip the copywriting struggle? The Lead Magnet Accelerator Kit includes AI-powered templates that write your landing page copy for you!

Step 3: Set Up the Automation & Follow-Up Sequence

Now, let’s get your lead magnet delivered on autopilot.

Here’s What Needs to Happen After They Sign Up:

Instant Delivery Email:

• Subject Line: Your Free Guide is Here!
• Include a friendly welcome message and a download link.

A Warm Thank-You Page:

• Reassure them their freebie is on the way.
• Offer a next step (like booking a call or joining a Facebook group).

A Follow-Up Email Sequence:

• Day 1: “Here’s your freebie—how to get the most out of it.”
• Day 3: “What to do next if you want more [RESULT].”
• Day 5: “Want me to help you implement this?” (Intro to your offer!)

Setting this up creates an automated system that nurtures leads and moves them toward your paid offers.

Want to Make This Even Easier? Grab These Done-for-You Resources!

The Ultimate Lead Magnet Formula gives you insights to create a lead magnet your audience will want to sign up for.

ULTIMATE LEAD MAGNET FORMULA

Want the AI-powered easy button? The Lead Magnet Accelerator Kit includes ChatGPT prompts that walk you through the lead magnet creation process and write your copy for you.

CHECK OUT THE ACCELERATOR KIT!

Which one do you need? Grab your resource and start growing your email list today!