You’re showing up. You’re posting. You’re promoting your offer. But you’re still not seeing consistent leads—or sales.

Sound familiar?

One minute you’re planning out your Reels, and the next you’re spiraling into “why isn’t this converting?” mode. You’re doing everything the gurus said… and yet, your dream clients aren’t biting.

Here’s the truth: social media is great for visibility, but it’s not where the relationship deepens.

And if you’re depending on Instagram or Facebook to carry your business, you’re building on someone else’s land—and they can change the rules anytime.

What if, instead of chasing algorithms, you created a client attraction system that worked while you sleep?

That system? It’s email marketing.

Let’s walk through 5 must-use strategies that every online coach—from just starting out to scaling six figures—can implement now to boost visibility, grow their list, and finally get traction.

Why Email Marketing Isn’t Optional

You’ve probably heard the phrase: “The money’s in the list.” But let’s make it real.

Email marketing delivers a $36 return for every $1 spent.

And while social media trends come and go, email subscribers are your people—they asked to hear from you.

Still wondering if email’s worth prioritizing?

Here’s what happens when you ignore it:

• You launch, and no one buys (because no one’s been nurtured).
• You post on Instagram for 30 days straight, and the only thing growing is your burnout.
• You have zero control when platforms change their algorithm (again).

Building a list gives you leverage, longevity, and a launchpad.

Tip #1: Subject Lines Are the Doorway—Make Them Click-Worthy

Think about how many emails you get in a day. Now think about what makes you open one.

Most people decide in 1.3 seconds whether to open—or delete.
And the first thing they see? That little subject line.

Good ones spark curiosity. Great ones feel personal.
Use your subscriber’s name. Add an emoji. Use a benefit, not a bland statement.

Let’s compare:

🚫 “Monthly Newsletter #8”
✅ “[First Name], ready to grow your list without posting daily? 📬”

Personalization increases open rates. Emojis? They stop the scroll.

Try this:

• “[First Name], this is what I’d do if I were starting from scratch.”
• “The truth about building your list no one talks about…”
• “Feeling stuck, [First Name]? This will help.”

Your subject line is the gateway. Don’t waste it.

Tip #2: Mobile-First Is a Non-Negotiable

💡 Around 42% of emails are opened on mobile.

If your text is tiny, images wonky, or links broken, you’re losing the sale before they even scroll.

True story: I once got an email from a nonprofit I admire. The message was probably great—if I’d been able to read it. The font was so small I needed to zoom in, and none of the buttons worked on mobile. I deleted it in 3 seconds flat.

Don’t let that be you.

✅ Check your font size on both mobile and desktop
✅ Use buttons (not just hyperlinked text) for your CTAs
✅ Test every link—and test across devices

Those “small” formatting details? They impact conversion in a big way.

Tip #3: Talk to One Person—Not “People”

Let’s pause here, especially if you’re in the newer-to-email crowd.

The fastest way to lose a subscriber? Sounding like you’re writing to a crowd.

Here’s the difference:

❌ “People often struggle with creating an email strategy.”
✅ “You’re tired of Googling how to write emails that actually convert—and getting nowhere.”

The second line speaks directly to one reader. It builds trust, authority, and connection.
It says: I see you. I get what you’re going through. And I have something that can help.

You’re not just writing to fill space—you’re writing to create resonance.

📌 Use the word you often. It rewires your brain to focus on connection instead of broadcasting.

Tip #4: Segmenting Isn’t Just Advanced—it’s Smart

This one took me longer than it should have.

When I started my email list, I hated writing emails. 

I procrastinated every send. It wasn’t until I got help from AI (back when Jasper was still Jarvis!) that I found a rhythm—but even then, I didn’t realize how important segmenting and tagging really was.

I was tossing freebies out left and right without a system. People were opting in, grabbing downloads, even buying—but I had no idea what was actually working because I didn’t have any tags in place.

It was a mess. Haphazard tagging (if any), zero naming strategy, and way too many subscribers lumped together in one big, chaotic list.

Eventually, I had a lightbulb moment (and yes, a platform change) and rebuilt my tagging from the ground up. I didn’t get fancy with naming conventions—I just created a simple structure that made sense. Now? I can track who’s downloading what, who’s buying, and what content gets people engaged.

🔥 Word to the wise: Think through your tagging strategy early. It’ll save you hours—and major stress—later.

So what is segmenting—and why does it matter?

Segmentation means grouping your subscribers based on what they care about. It’s how you go from “blasting your list” to sending relevant, timely content that actually gets opened.

You can segment based on:

• Freebies downloaded
• Interests (like visibility, mindset, or branding)
• Buyer vs. non-buyer
• Engagement (clicked a link, opened an email, etc.)

Why this works:

Segmenting helps you meet people where they are—whether they’re new, warm, or ready to buy. 

And tagging is how you keep it all organized behind the scenes.

Start simple. Even one or two thoughtful tags can give you major insights and help you send the right email to the right person at the right time.

Tip #5: Your Freebie Should Be More Than “Nice to Have”

Let’s clear this up: A freebie isn’t a throwaway. It’s your first impression.

Think of your freebie as your handshake and your positioning tool.

A good lead magnet:

• Solves one specific problem for one specific person
• Aligns with your paid offer
• Feels like a win the moment they open it

Let’s say you’re a mindset coach:

• A vague “10 Tips for Confidence” won’t cut it.
• A “5-Minute Confidence Reset Script for Coaches Before Sales Calls”? That’s gold.

You want them to read it and think, “If this is what the freebie’s like, I need to see what the full offer delivers.”

🎯 Bonus? Offer it as a CTA in podcast guesting, a summit, or inside your Instagram link bio.
Even better—collaborate with a peer to co-host a list-building giveaway and share the leads.

Bonus: Use Email as a Hub—Not a One-Way Channel

I talked about this in the video above, but it’s worth repeating here—especially if you’re trying to get more mileage out of your content.

Most people treat email like a solo strategy. But it’s way more powerful as a cross-platform connector.

Let’s say you write one value-packed email. You can…
✅ Link to your blog for more SEO juice
✅ Tease a related freebie on Instagram and send people to your opt-in
✅ Share the same tip in a Facebook post or carousel
✅ Invite your list to comment on a recent YouTube video to increase engagement

This kind of cross-channel strategy helps:

• Drive more traffic to your offers
• Reuse content without reinventing the wheel
• Build authority across multiple platforms—all from one core message

So the next time you send an email? Ask yourself:

Where else can this go?

That mindset shift turns your email list into your business’s command center.

Why This Works for Every Stage of Business

✨ New? You’ll grow faster and more consistently by starting your list now—even if you have 10 subscribers.

✨ Been in business? A segmented, nurture-driven list brings in more qualified leads who want what you offer.

✨ Scaling? Email gives you leverage and lets you automate the parts of your business that don’t need to be manual anymore.

And here’s the real win: Email creates deeper connections than any Instagram post ever could.

Because when someone invites you into their inbox, they’re saying, “I trust you.”

Ready to Build Your List and Attract Clients Without the Hustle?

Let’s make it official inside the Visibility Builders Society.

For just $27/month, you’ll get:

✅ A content library packed with lead magnets, templates, and swipe files
✅ Monthly content drops and co-working to help you implement
✅ Strategic visibility opportunities (without dancing on Reels)
✅ Live support and feedback so you don’t get stuck in the weeds

📬 Join us now → Visibility Builders Society

FOR LESS THAN $1 A DAY!