by joycelayman | lead magnet, lead generation, marketing, online coaching business
You’ve probably heard that a lead magnet is the secret to growing your email list and attracting clients online. But when your carefully crafted freebie lands with a thud—or worse, no one downloads it—it’s hard not to feel like you’re missing some magical ingredient....
by joycelayman | online coaching business, business, lead generation, offers
Remember 2020? Like so many, I adapted, and in doing so, I stumbled upon something brilliant: the Everything Page™. So, what’s the scoop? It’s a dedicated page on your site displaying all your free and paid offers. Think of it as a buffet for your audience. But...
by joycelayman | online coaching business, business, content marketing, email marketing, marketing
Ever heard the phrase, “Email marketing is dead”? Well, if you have, and you believe it, I’ve got a bridge in Brooklyn to sell you. Just kidding! But seriously, this belief is as outdated as thinking bell bottoms were a one-time fashion statement. Spoiler alert:...
by joycelayman | online coaching business, coaching, coaching offers, niche, offers
Have you ever found yourself staring at the blinking cursor, agonizing over what to name your coaching offer? Maybe you’ve got this incredible vision for how to build a coaching program, or you’re sketching out coaching niche ideas that you just know could help so...
by joycelayman | online coaching business, coaching, coaching offers, niche, offers
Are you struggling to be heard in a crowded online market? It could be that you’re trying to appeal to everyone instead of the clients who need you the most. Here’s a truth bomb – trying to cater to everyone can leave you stretched thin, and guess what? Your message...
by joycelayman | online coaching business, email marketing, lead magnet
Let’s talk email marketing. You’ve heard it before, right? “Build your list!” But here’s the thing—it’s not just about collecting email addresses. It’s about creating a community of perfect-fit clients who actually want to hear from you, engage with your content, and...
