by joycelayman | attract clients online, attraction marketing, lead generation, lead magnet, marketing, online coaching business
You know you need more people to talk to about your offers, but how do you go about filtering who those people are? You don’t want just anyone on your email list—you need the right people who are genuinely interested in what you have to offer. The key isn’t just in...
by joycelayman | attract clients online, business, marketing, messaging, offers, online coaching business, planning
In order to have a thriving business that fuels your life and pays you, you can’t skip one essential step: creating a solid business plan. Most people misunderstand what a business plan is, thinking it’s some complicated 30-page document full of charts and...
by joycelayman | attract clients online, call to action, email list growth, email marketing, lead generation, marketing, messaging, offers, online coaching business, social media
You’re putting in the effort, delivering value-packed content to your audience, but the engagement just isn’t there. You’re frustrated because you know your content is solid, yet your followers aren’t interacting the way you’d hoped. Without interaction, it’s hard to...
by joycelayman | online coaching business, business, coaching offers, email marketing, marketing, offers
We get it. As an online-focused coach, you’re already wearing a multitude of hats – course creator, mentor, marketer, and more. The last thing you need is the stress of figuring out how to market for Black Friday. The pressure of making the most out of one...
by joycelayman | lead magnet, lead generation, marketing, online coaching business
You’ve probably heard that a lead magnet is the secret to growing your email list and attracting clients online. But when your carefully crafted freebie lands with a thud—or worse, no one downloads it—it’s hard not to feel like you’re missing some magical ingredient....
by joycelayman | online coaching business, business, content marketing, email marketing, marketing
Ever heard the phrase, “Email marketing is dead”? Well, if you have, and you believe it, I’ve got a bridge in Brooklyn to sell you. Just kidding! But seriously, this belief is as outdated as thinking bell bottoms were a one-time fashion statement. Spoiler alert:...
