How to Use Trends to Tap Into Your Niche
Let’s start with the big question: Are trends worth following? Or are they a waste of time? Trends are trends for a reason. For something to be a trend it must hit on 3 things: Entertainment: laughing, crying, etc. Relatability: most people can see themselves or...
7 Steps to Creating Content that Converts
It seems like everywhere you look online, people are talking about content marketing. And for good reason! Content is one of the most effective ways to reach your target audience and convert them into customers. Most business owners I talk to don’t know where to start...
5 Easy Ways You Can Share Your Journey and Inspire Others to do the Same
Telling your story is one of the most authentic ways to build a connection with your audience and potential clients. Stories are powerful tools for fostering trust, and they play a key role in attraction marketing—the practice of drawing in your ideal clients by...
How to Share Value Without Giving Away Your Knowledge for Free
You’ve worked hard to develop your knowledge, and you want to be compensated for it. It can be hard to give away your knowledge for free when you feel like you’re not getting anything in return. The benefits of giving away your knowledge for free are many...
How to Get Clarity About Your Ideal Client in 3 Quick Steps
You’ve heard it time and again–you need to know your ideal client. The problem is that most people never take the time to get clear. They create content and offers without any real idea of who they’re actually trying to help and they are frustrated...
