by joycelayman | content marketing, marketing, niche, trends
Let’s start with the big question: Are trends worth following? Or are they a waste of time? Trends are trends for a reason. For something to be a trend it must hit on 3 things: Entertainment: laughing, crying, etc. Relatability: most people can see themselves or...
by joycelayman | branding, content marketing, marketing, sales, social media
It seems like everywhere you look online, people are talking about content marketing. And for good reason! Content is one of the most effective ways to reach your target audience and convert them into customers. Most business owners I talk to don’t know where to start...
by joycelayman | branding, content marketing, relationships
Telling your story is one of the most authentic ways to build a connection with your audience and potential clients. Stories are powerful tools for fostering trust, and they play a key role in attraction marketing—the practice of drawing in your ideal clients by...
by joycelayman | content marketing, marketing, social media
You’ve worked hard to develop your knowledge, and you want to be compensated for it. It can be hard to give away your knowledge for free when you feel like you’re not getting anything in return. The benefits of giving away your knowledge for free are many...
by joycelayman | branding, business, client clarity, content marketing, marketing
You’ve heard it time and again–you need to know your ideal client. The problem is that most people never take the time to get clear. They create content and offers without any real idea of who they’re actually trying to help and they are frustrated...
by joycelayman | business, content marketing, marketing, planning
You’ve probably been told an effective marketing plan positions your brand, helps you grow your business, and increases sales. The problem? Too many coaches have brilliant ideas but zero clue where to start. So, they go all in on the ‘spray and pray’ method—posting...
