by joycelayman | content marketing, marketing, niche, trends
Ever feel like you’re stuck in this endless loop of chasing the next trend, hoping it’ll finally get you noticed? Only to wonder… was that worth it? 💭 “Did I just spend an hour on a reel for 17 views and a pity comment from my cousin?” You are not alone....
by joycelayman | branding, content marketing, marketing, sales, social media
It seems like everywhere you look online, people are talking about content marketing. And for good reason! Content is one of the most effective ways to reach your target audience and convert them into customers. Most business owners I talk to don’t know where to start...
by joycelayman | branding, content marketing, relationships
Telling your story is one of the most authentic ways to build a connection with your audience and potential clients. Stories are powerful tools for fostering trust, and they play a key role in attraction marketing—the practice of drawing in your ideal clients by...
by joycelayman | attract clients online, content marketing, marketing, social media
Ever posted something that you weren’t sure would land… and then it exploded in your comments? That’s exactly what happened when I posted an image on Instagram that simply read: “Sorry, I’m not doing that for free.” Over 100 likes and 20+ comments…quickly.And DMs with...
by joycelayman | business, content marketing, marketing, planning
You’ve probably been told an effective marketing plan positions your brand, helps you grow your business, and increases sales. The problem? Too many coaches have brilliant ideas but zero clue where to start. So, they go all in on the ‘spray and pray’ method—posting...
by joycelayman | attract clients online, content marketing, email list growth, marketing, social media
Attracting clients online requires getting visible on social media (and leveraging strategic collaborations…but that’s another blog post). But—if you’re posting all day on social, or participating in bundles, summits, or podcast guesting but not getting consistent...
