by joycelayman | branding, content marketing, relationships
Telling your story is one of the most authentic ways to build a connection with your audience and potential clients. Stories are powerful tools for fostering trust, and they play a key role in attraction marketing—the practice of drawing in your ideal clients by...
by joycelayman | branding, business, client clarity, content marketing, marketing
You’ve heard it time and again–you need to know your ideal client. The problem is that most people never take the time to get clear. They create content and offers without any real idea of who they’re actually trying to help and they are frustrated...
