by joycelayman | branding, content marketing, relationships
Telling your story is one of the most authentic ways to build a connection with your audience and potential clients. Stories are powerful tools for fostering trust, and they play a key role in attraction marketing—the practice of drawing in your ideal clients by...
by joycelayman | branding, business, client clarity
(If you’re tired of attracting the wrong people, read this.) You’ve heard it over and over again: “Know your ideal client.” Are you crystal clear on who your perfect-fit client is? Or are you kind of, sort of hoping that your message will magically reach the...
