Ever heard the phrase, “Email marketing is dead”? Well, if you have, and you believe it, I’ve got a bridge in Brooklyn to sell you. Just kidding! But seriously, this belief is as outdated as thinking bell bottoms were a one-time fashion statement. Spoiler alert: They made a comeback, and so has email marketing. So, let’s jump in, shall we?
The Golden Oldie that Keeps on Giving
Yes, email has been around since what feels like the dawn of time (or at least since your first AOL account). It’s the granddaddy of communication tools. But just like your favorite pair of vintage jeans, it’s timeless. Why? Because EVERYONE checks their emails. From your grandma sharing her latest banana bread recipe to those endless newsletters from stores you swear you visited just once, your inbox is always popping up. So, if everyone checks their emails, wouldn’t you want your business to be part of that action?
Personalized Touch in a Digital World
Are you old enough to remember when pen pals were a thing? There was something special about receiving a letter made just for you. Fast forward a few (or many) years, and email marketing offers that same personal touch. With tools that allow you to create customized messaging, you can make your audience feel like you’re writing just for them. And if your clients fall into the overwhelmed category, that personal touch can be the difference between a client clicking through or sending you to the dreaded spam folder.
Return on Investment (ROI) or Return of the Incredible?
Here’s a fun fact to sprinkle into your next networking event: Email marketing has one of the highest ROIs in the digital marketing world. We’re talking about $42 for every $1 spent! I don’t know about you, but if I could get 42 of anything for the price of 1, I’d be dancing in the streets (or at least in my living room).
No Algorithms Playing Hard to Get
Let’s face it, social media platforms are like the moody teenagers of the digital world. Just when you think you’ve got them figured out, they change the rules! But email? It’s like your reliable childhood friend. No surprise algorithm changes and no random rules—just straightforward communication right to your subscribers (who could be your ideal client’s) inbox.
Integrations, Automation, and… Relaxation?
Here’s where we can add a touch of techy magic. Email marketing tools today come loaded with integrations, automations, and all the “-ations” that make life easier. Think about it. With a well-set email funnel, your potential client can go from “Who’s this?” to “Shut up and take my money!” with minimal intervention from your end. To clarify – this doesn’t mean you can send salesy emails ALL the time. It takes a solid strategy and a lot of nurturing to ensure you meet your audience where they are in their journey.
Not sure where to start when it comes to email marketing platforms? There are many good options, but the one I recommend the most (especially when you’re newer to building a list) is ConvertKit! The platform has a ton of features, is simple to navigate and easy on your budget.
Check out Convert Kit here >>>
Because Numbers Don’t Lie
Last but by no means least, let’s talk stats. An astounding 3.9 billion people use email daily. That’s more than half the world’s population! Even if just a fraction of that were your target audience, wouldn’t you want a piece of that email pie? Your ideal client is in there somewhere, waiting for your wisdom-packed email.
In Conclusion…
Emails are the Unsung Heroes
Saying email marketing is dead is like saying Netflix is just a fad. It’s not, and neither is the power of a well-crafted email. For our ambitious solopreneurs and small teams out there, dismissing email is like leaving money on the table. So, dust off that email list, give it some TLC, and let’s breathe new life into the oldest digital marketing tool in the book.
Remember, in the world of entrepreneurship, it’s not about following every fleeting trend. It’s about leveraging the tried and true with a sprinkle of innovation. So, the next time someone tries to tell you that email marketing is a relic, just give them a knowing smirk and get back to crafting that killer email campaign.
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