Let’s get real for a minute.

You’ve probably been told “you just need to show up on social media.”

Post consistently. Share value. Use trending audio.

But here’s the part they don’t tell you:

What happens when your account gets hacked, flagged, or shadowbanned?
What if your entire audience lives inside one platform—and overnight, it’s gone?

That’s not visibility. That’s vulnerability.

Tip #1 – Start With a Strategy

Let’s start with a truth bomb:

If you’re on social media because “that’s what everyone says to do,” it’s time to pause.

(a lesson I learned the hard way after investing over $10k with gurus)

Too often, I see coaches posting content that feels… scattered trying to keep up with the damn algorithm in hopes of getting a like or comment. 

One day it’s a motivational quote, the next it’s a behind-the-scenes selfie. It might feel consistent to you, but to your audience? It’s confusing. Especially if it only speaks to the people who are already problem-aware.

Instead, your content should meet your dream clients where they’re at—not where you are in your launch plan.

Ask yourself:

• What’s my goal for being on social media? 
• Am I consistently guiding people toward the next step—like my lead magnet or email list?
• Is this content attracting new leads or just talking to the same warm circle?

If you’ve skipped the “why” behind your social media efforts, it’s time to run a quick audit:

• What’s working and what’s not? 
• Who’s engaging (and who isn’t)?
• Are you just talking to other coaches, or actually reaching potential clients?

This step doesn’t require a full-day retreat—just intentional reflection. Grab a notebook and jot down what’s actually happening with your presence. That clarity will shift everything.

Tip #2 – Know Your Audience

Here’s the thing: “Everyone” is not an audience.

And if you’re not sure who you’re talking to, you’re not just missing the mark—you’re missing opportunities.

I get it. You’re multi-passionate. You help people with a range of challenges. But here’s where the gap shows up:

• Do you know what your dream client is struggling with today? 
• Can you clearly articulate the problem they’re actively trying to solve?
• Or are you posting content that you think is helpful, without knowing if it truly lands?

When you know your audience inside and out—what keeps them stuck, what they’re Googling at 2 a.m., and what they think is the problem (even if you know better)—you create content that connects.

This also helps you choose the right platforms. Because no, you don’t need to be everywhere. If you’re on four platforms but only consistently post on one, your brand looks scattered, not strategic.

Focus your energy where your people are. Then speak directly to them—not to the algorithm.

Tip #3 – Create a Standout Profile for Each Platform

If someone finds your profile today—on Instagram, LinkedIn, or anywhere else—would they instantly understand what you do, who you help, and why they should stay?

Or would they see an outdated headshot and a generic line like “Helping people live their best lives”?

Your bio isn’t just filler text. It’s a chance to capture attention and convert curiosity into connection.

Your photo, your description, and your links should work together to say:
“Here’s who I help, here’s how I help them, and here’s your next step.”

This isn’t about being flashy. It’s about being clear.

✨ Action step: Update your bio to reflect what your dream client is thinking about—not just what you’re selling.

And use the same photo across platforms so you look familiar and consistent, not like a totally different person on each app.

If your bios are feeling a little “blah,” that’s your first clue that your brand presence could use a polish.

Need bio inspiration? 

Try my Social Bio Wizard Custom GPT that I created for my clients. Answer a few questions – click – and ChatGPT will do the work for you!

UPDATE MY BIO FOR ME!

Tip #4 – Build Relationships, Not Just a Following

Let’s talk numbers:

Would you rather have 100 engaged followers who respond, share, and eventually buy—or 5,000 silent ones who ghost you the second you launch?

If you’re just focused on follower count, you’re missing the magic.

The social part of social media matters. That means commenting back, having real conversations in DMs, and showing up as a human—not a content machine.

Here’s the kicker (and yes, I know we don’t love that phrase):

Every comment, every DM, every tag is an opportunity to build trust.
Trust that turns into clients, collaborations, referrals, and visibility you didn’t pay for.

Quick ways to connect without burning out:

• @mention the people you reference 
• Reply to every comment (even with a quick “Thanks for reading!”)
• Answer DMs with warmth, not just info
• Send a welcome message to new followers (not a pitch, just a hello)

The more relationships you build, the stronger your brand foundation becomes.

Tip #5 – Make It Easy to Stay Connected (Outside the App)

This is where things get real.

Because here’s the ultimate test of your strategy:

Are you building an audience you own?

Or are you building a house on rented land (ahem, Instagram)?

If your only call to action is “Follow me for more,” you’re leaving potential clients in limbo. They need a clear path to go deeper with you—beyond the scroll.

That means:

• Having a freebie that actually solves a problem (and grows your list) 
• Linking to it in your bio and on every platform
• Promoting your email list like your business depends on it (because, friend—it does)

Don’t leave your best content trapped in a disappearing Story. Invite people to connect with you where it counts: your email list.

Bonus: The Real Visibility Comes From Strategy, Not Spontaneity

If you’re serious about growing your coaching or service-based business, you need a brand presence that works for you—whether or not the algorithm is in your favor.

❌ You don’t need a million followers.
✅ You need a clear message.
✅ A consistent presence.
✅ And a way to nurture leads beyond a double-tap.

Want a low-lift way to do all of that with support, monthly strategies, and zero pressure to go viral?

👇

Join the Visibility Builders Society.
It’s the ultimate low-cost membership (less than $1 a day) to help you grow your audience, build your brand, and grow your email list—without relying on constant content creation or burning out on social.

Whether you’re brand new or rebuilding, this is the place to get visible on your terms.

👉 Click below to join now and start showing up in a way that sticks.

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