by joycelayman | online coaching business, business, coaching offers, email marketing, marketing, offers
We get it. As an online-focused coach, you’re already wearing a multitude of hats – course creator, mentor, marketer, and more. The last thing you need is the stress of figuring out how to market for Black Friday. The pressure of making the most out of one...
by joycelayman | online coaching business, attitude, business, change, goal setting, goals, Mindset
Fall has rolled around, and it’s dawning on us all: the year-end is practically knocking on our doors. As business owners, there’s that all-too-familiar pang of “Yikes, it’s Q4 already!” The final stretch can feel like a frantic race against the calendar, trying...
by joycelayman | online coaching business, attitude, business, change, inspiration, Mindset
Barbie took the box office by storm in July, breaking 16 records in the first four weekends. I went to see the Barbie movie with friends expecting to laugh but got so much more. Who’d have thought? Barbie, the plastic princess of many childhoods, might...
by joycelayman | lead magnet, lead generation, marketing, online coaching business
You’ve probably heard that a lead magnet is the secret to growing your email list and attracting clients online. But when your carefully crafted freebie lands with a thud—or worse, no one downloads it—it’s hard not to feel like you’re missing some magical ingredient....
by joycelayman | online coaching business, business, lead generation, offers
Remember 2020? Like so many, I adapted, and in doing so, I stumbled upon something brilliant: the Everything Page™. So, what’s the scoop? It’s a dedicated page on your site displaying all your free and paid offers. Think of it as a buffet for your audience. But...
by joycelayman | online coaching business, business, content marketing, email marketing, marketing
Ever heard the phrase, “Email marketing is dead”? Well, if you have, and you believe it, I’ve got a bridge in Brooklyn to sell you. Just kidding! But seriously, this belief is as outdated as thinking bell bottoms were a one-time fashion statement. Spoiler alert:...
by joycelayman | online coaching business, coaching, coaching offers, niche, offers
You’ve got this incredible coaching offer (or you may have two), but it feels like it’s not attracting the right clients. So how do you make your offer names stand out in a sea of online sameness? Good news – crafting offer titles is not hard. With the...
