by joycelayman | content marketing, marketing, social media
You’ve worked hard to develop your knowledge, and you want to be compensated for it. It can be hard to give away your knowledge for free when you feel like you’re not getting anything in return. The benefits of giving away your knowledge for free are many...
by joycelayman | branding, business, client clarity, content marketing, marketing
You’ve heard it time and again–you need to know your ideal client. The problem is that most people never take the time to get clear. They create content and offers without any real idea of who they’re actually trying to help and they are frustrated...
by joycelayman | business, content marketing, marketing, planning
You’ve probably been told an effective marketing plan positions your brand, helps you grow your business, and increases sales. The problem? Too many coaches have brilliant ideas but zero clue where to start. So, they go all in on the ‘spray and pray’ method—posting...
by joycelayman | attract clients online, content marketing, email list growth, marketing, social media
Attracting clients online requires getting visible on social media (and leveraging strategic collaborations…but that’s another blog post). But—if you’re posting all day on social, or participating in bundles, summits, or podcast guesting but not getting consistent...
by joycelayman | content marketing, marketing, social media
If you’re like me, then you’re frustrated trying to keep up with the constant changes on Facebook, Instagram, LinkedIn, and Pinterest. You feel like no matter what you do it’s not good enough and your social media algorithm has been treating you like...
by joycelayman | attitude, business, choices, Mindset, self talk
If you’ve been on social media at all this week, then you’ve probably seen posts about what some are calling the greatest playoff game in NFL history between the Kansas City Chiefs and Buffalo Bills. The first 58 minutes few will remember. But then…25 points were...
by joycelayman | attitude, choices, inspiration, Mindset
The world has been an unpredictable place for a while. As a business owner, this means you have more to juggle personally and professionally. You may have had a few pivots (and overused word but true) along the way. In case you need a reminder… There are no...
