joycelayman client clarity coaching coaching offers offers
With so many free and paid offers one is bombarded with regularly, it’s easy to get confused about (or overwhelmed) which offer is the best one to meet your potential clients where they are at. If you’re trying to educate your target audience on random things...
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It seems like everywhere you look online, people are talking about content marketing. And for good reason! Content is one of the most effective ways to reach your target audience and convert them into customers. Most business owners I talk to don’t know where to start...
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You’ve probably heard a lot of different definitions for success, and it can be tough to know what really matters. It’s easy to get bogged down by all the conflicting advice out there. What does it mean to be successful? How do you achieve success? The 5...
joycelayman branding content marketing relationships
Telling your story is one of the most authentic ways to build a connection with your audience and potential clients. Stories are powerful tools for fostering trust, and they play a key role in attraction marketing—the practice of drawing in your ideal clients by...
joycelayman branding business client clarity
(If you’re tired of attracting the wrong people, read this.) You’ve heard it over and over again: “Know your ideal client.” Are you crystal clear on who your perfect-fit client is? Or are you kind of, sort of hoping that your message will magically reach the...
joycelayman business content marketing marketing planning
You’ve probably been told an effective marketing plan positions your brand, helps you grow your business, and increases sales. The problem? Too many coaches have brilliant ideas but zero clue where to start. So, they go all in on the ‘spray and pray’ method—posting...