Ever wonder why someone seems interested in your course or coaching offer… they nod along, love the concept… but then still don’t buy? 🤔
It’s not your content.
It’s not your price.
And it’s definitely not because you need another “value stack” checklist.
The truth is, people don’t say no to your offer—whether it’s a digital course, a group program, or a signature coaching package.
They say no to what they’re afraid might happen if they say yes.
Cue the real reason most offers don’t sell:
They don’t address the objections that stop people from buying.
What Are Objections, Really?
Objections are the “yeah, but…” that silently float across their screen while they scroll through your sales page:
- “Yeah, but… I don’t have time.”
- “Yeah, but… I’m not good with tech.”
- “Yeah, but… this might not work for me.”
And if your offer doesn’t speak to those worries in a real, reassuring way?
You’ve lost them.
So today, we’re talking about one of the most powerful—but wildly misunderstood—tools in your course or coaching program toolbox:
✅ Bonuses that bust objections.
Because trust me—if you want more yeses, this is where the magic happens.
When I Learned This the Hard Way
When I first transitioned from the corporate world to the online space in 2020, I brought all my trainer energy with me.
My private coaching program was $600/month, and I truly believed I had to load it up with everything under the sun to make it “worth it.”
So, during my live launches (which I was told were the way to sell—thanks, $20k guru), I delivered five days of jam-packed how-to content. I mean… full-on corporate workshop mode. Diagrams. Frameworks. The works.
People showed up. They loved it.
But fewer people bought. Why?
👉 Because I overwhelmed them.
They got what they thought they needed.
They didn’t realize how much they still needed support.
And then I panicked.
So, I started stacking bonus after bonus—like I was building a buffet. Templates, extra trainings, more calls, mindset modules… you name it.
Here’s what I learned:
Bonuses aren’t what get people to buy.
Strategic bonuses are.
There’s a difference.
What Makes a Bonus Strategic?
Your bonuses should be less about “more stuff” and more about removing fear.
Think of them as the safety net that makes saying “yes” to your coaching program, course, or membership feel easier—and safer.
Let’s say your program teaches service providers how to create their first signature coaching offer. Now think about what might stop someone from enrolling:
🛑 “I don’t have time.”
🛑 “I’m not good on camera.”
🛑 “What if my audience is too small to sell anything?”
Now imagine you offer these bonuses:
✅ A Done-In-A-Day Coaching Offer Builder Template
✅ A private podcast episode on how to show up on camera confidently
✅ A training on selling with a small audience
💥 That’s objection-busting bonus strategy.
Each one solves a specific fear—before they even hit “buy now.”
Fluff vs. Fear Crushers
A lot of course creators (especially newer ones) confuse “nice to have” with “need to have.”
Let’s break it down:
🚫 Fluff Bonus: A generic mindset module or another printable worksheet
✅ Objection-Crusher: A tech walkthrough for non-techy users who are worried they’ll get stuck
🚫 Fluff Bonus: “Extra Q&A call”
✅ Objection-Crusher: “Pre-recorded answers to the 10 most common questions students ask in Week 1” (because people are afraid to fall behind)
When your bonuses feel like a life raft instead of another to-do list? You build trust. And trust is the currency of conversion.
What I Do Differently Now
Today, I run two programs—The Visibility Society ($27/month, cancel anytime) and The Incubator ($99/month, annual commitment). I also open up space for three private 1:1 coaching clients at a time, offering a deeply personalized experience tailored to each client’s specific needs. And let me tell you what changed:
👉 I stopped stacking.
👉 I started solving.
In Society, I only offer one rotating bonus at any time. It’s always tied to an objection that’s come up in the community or during onboarding.
In Incubator, instead of 12 extra modules, I offer a 1:1 onboarding session—because I know the #1 fear is “Will this actually work for me?”
And that small shift?
It changes the whole energy of the sale.
People feel seen.
They feel supported.
And they feel safe to invest.
Ask Yourself This
If you’re building a course, coaching program, or membership right now—stop and ask:
💭 What are the top 1–3 objections your ideal client might have before saying yes?
💭 Are you trying to “prove the value” with more, instead of solving their real fears?
💭 What’s one bonus you could add (or remove) that would actually make the decision easier?
This is how you move from “ehh, maybe later” to “YES, this is exactly what I’ve been needing.”
Why This Matters More Than Ever
Online courses and signature coaching programs aren’t new anymore.
Your dream clients have seen the freebies, the funnels, and the fluff.
But what they haven’t seen?
🎯 Someone who actually understands what’s holding them back—and builds the offer with that in mind.
That’s why strategic bonuses are the future of online education—especially if you’re:
✨ Building your first offer and don’t know where to start (hi, Society is made for you)
✨ Looking to increase your course conversions without adding more “stuff”
✨ Already selling but want more “I’m in!” moments without lowering your price
Your Next Step
If this made you realize your offer might be missing that bonus bridge—you’re not alone.
Inside The Visibility Society, I teach coaches and course creators how to sell smarter using the psychology of visibility, decision-making, and yes—objection-busting bonuses. 😉
Whether you’re building 1:1 services, a group offer, a signature coaching program, or a DIY digital course…
It’s $27/month, cancel anytime, and you’ll get instant access to templates, trainings, and that one rotating bonus that actually helps you move forward (not sideways).
✨ Join the Society here if you’re ready to build an offer that doesn’t just look good… but converts.
