Ever notice how some business owners seem to have their marketing completely figured out, while others (maybe even you right now?) feel like they’re just throwing things at the wall to see what sticks? It’s frustrating, right? You’re doing all the things but nothing seems to move the needle. You’re stuck wondering if you’ll ever crack the code to consistent leads and sales.

This is exhausting. You’re pouring your time and energy into posting on Instagram, writing emails, creating content, and maybe even trying to keep up with TikTok trends. But it feels like no matter how much you hustle, the results just aren’t there.

And here’s the kicker – it’s not about working harder. The difference between those who thrive and those who struggle isn’t effort. It’s strategy.

The good news?

A solid 90-day marketing plan can change everything. Imagine feeling confident in what you’re doing, knowing it’s all working together to build momentum, grow your audience, and bring in clients. That’s what happens when you ditch the spaghetti strategy and commit to a plan that actually works.

The 90-Day Reality Check: Why Your Marketing Needs Time

First things first, let’s talk about timing. The marketing you do today won’t show full results for about three months. Sure, you might get some quick wins (and we’ll absolutely celebrate those!), but the real magic happens over time.

Think of your marketing like planting a garden:

• Quick sprouts: Social media posts and stories can generate engagement quickly.
• Steady growth: Strategic collaborations, like guest podcasting or participating in a bundle, take a bit longer but yield richer results.
• The big harvest: Consistently growing your email list and building relationships leads to predictable sales and a steady flow of leads.

The problem is most people abandon their “garden” too soon. They plant the seeds, water them for a week or two, and then give up when they don’t see immediate results. But what actually works is staying consistent with a plan.

Are You Working Strategically or Just Staying Busy?

Be honest: Is your current marketing strategy more like a well-oiled machine or a game of “let’s see what happens”?

Ask yourself:

• Do you have clear goals, or are you chasing every trend?
• Are you focusing on income-generating activities, or just staying busy?
• Are you nurturing your audience, or only promoting?
• Do you drive people to your email list, or are you hoping for a quick sale from a post?

If these questions hit a nerve, don’t worry – you’re not alone. Most business owners start without a clear strategy. The good news is, it doesn’t have to be complicated. Let’s start where you are and build a plan.

The Secret Sauce: Input Goals vs. Output Goals

A marketing plan that works focuses on two types of goals:

1. Input Goals: These are the actions you control.
   • Posting three times a week on Instagram
   • Sending two newsletters per month
   • Engaging with 10 potential clients daily
   • Creating one new lead magnet per quarter
2. Output Goals: These are the results you want to see.
   • Growing your email list
   • Booking new clients
   • Increasing website traffic
   • Generating qualified leads

Here’s the secret: Focus most of your energy on input goals. Why? Because they’re 100% within your control. And when you consistently show up, the output goals start to happen naturally.

Three Tips to Build a 90-Day Marketing Plan

Ready to create your plan? Here are three easy, actionable steps:

1. Look Back Before You Move Forward
   Review the past 90 days. What worked? What didn’t? If social media is your thing, dive into your analytics. Are certain posts performing better? What lead magnets brought in subscribers? Build on what’s already working.
2. Simplify Your Focus
   Pick three main strategies for the next 90 days. For example:
   • Social media posts to build engagement
   • Collaborations like guest podcasting or participating in a summit to grow your audience
   • Email marketing to nurture and convert leads
3. Keep it simple and doable. You don’t need to be everywhere; you just need to be consistent where it matters.
4. Nurture, Don’t Just Sell
   Your audience isn’t just a collection of numbers. They’re people who need to know, like, and trust you. Use your content to serve them. Share stories, offer value, and show how you can solve their problems. Make sure every piece of content leads them to take the next step, whether it’s joining your email list or booking a discovery call.

It’s Time to Take Action

You don’t need to hustle harder or chase the next big trend. You need a marketing plan that aligns with your goals and focuses on what’s working. With a little strategy and a lot of consistency, you can grow your audience, attract clients, and finally feel confident in your marketing.

Ready to skip the guesswork? 

Inside the Visibility Society, you’ll get step-by-step strategies to create a visibility strategy that works for you. No fluff, no overwhelm – just proven tactics to help you grow your business without relying on social media alone.

Join the Visibility Society today and start seeing results.

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