Ever had a moment where you expected bubblegum and got a gut punch of truth instead?
That was me, walking into the Barbie movie in 2023 with a few girlfriends expecting an evening of laughs, glitter, and pink nostalgia… and walking out thinking, “Well, that just gave me a business pep talk I didn’t know I needed.”
It’s easy to brush off a plastic doll turned blockbuster icon. But peel back the layers of that perfectly curated Malibu dream house, and what you’ll find is pure gold—especially if you’re a coach navigating growth, reinvention, or even a total identity shift in your business.
Barbie wasn’t just a cultural moment. She was a mindset masterclass. And yes, the lessons still hold up in 2025.
But before we get into the unexpected coaching takeaways, let me ask you something:
👉 Have you ever felt like the version of your business that used to fit… doesn’t anymore?
👉 Or that change keeps knocking and you’re not sure if you’re ready to open the door again?
If you’re nodding, you’re not alone—and this post is for you.
Change Is the Only Constant
“That’s life. It’s all change.” – Barbie
Let’s start with the big one: change.
Back in 2008, I launched my business with a focus on corporate training, keynote speaking, and working with associations. It was a solid lane, and I stayed in it—until I couldn’t.
When 2020 hit, I was suddenly navigating two massive life shifts: the unexpected loss of my healthy 58-year-old brother in early March, and just weeks later, a global pandemic that shuttered every in-person event I had on the calendar.
I had to reinvent everything. From how I served to who I served. I took my business 100% online and built new programs from scratch—while grieving and recalibrating in real-time.
✨ Lesson: Your ability to adapt isn’t just a survival skill—it’s your superpower.
You don’t need to have it all figured out. You just need to be willing to evolve.
Scoop: Barbie’s had over 150 careers. If she can pivot, so can you. Whether you’re shifting niches, testing a new
You Leave a Legacy, Not Just a Business
“Humans only have one ending. Ideas live forever.”
Barbie doesn’t age—but you and I? We’re building something more powerful than plastic perfection: impact.
Your coaching philosophy, the transformation you guide clients through, the ripple effect you create? That’s your real legacy.
✨ Lesson: Don’t just sell sessions—stand for something.
Develop a signature process, plant your flag, and watch how your message resonates deeper (and converts faster).
Scoop: When your methods and ideas live beyond your Zoom calls or courses, you move from coach… to change catalyst.
Positive Mindset Isn’t Fluff—It’s Fuel
“It is the best day ever. So was yesterday, and so is tomorrow…”
This line had me smiling because it’s so easy to dismiss joy as naive. But coaches know better.
There’s power in choosing optimism—especially when launches flop, DMs are dry, or you’re questioning everything mid-pivot.
✨ Lesson: Positivity isn’t ignoring problems—it’s positioning yourself to move through them with power.
Try starting each day with three simple gratitudes. And if you’re in a slump, go full Barbie and say it anyway: “It’s a Barbie world, and I’m just coaching in it.” 😉
Scoop: Mindset is the foundation. Build it daily.
Embrace the Mushy Middle
“You’re gonna start getting sad and mushy and complicated.” – Weird Barbie
Being a business owner is weird. It’s messy. It’s high highs and late-night second guesses.
If you’ve ever had a “What am I even doing?” moment, you’re not broken. You’re in the mushy middle—where breakthroughs live.
✨ Lesson: Complexity isn’t a problem to fix—it’s a phase to move through.
Journal it. Talk it out. Keep going.
Scoop: Barbie didn’t avoid the hard stuff. She faced it head-on. So can you.
Authenticity Is Magnetic
“You’re beautiful. I know.”
This one hits different in a world of airbrushed brands and polished personas.
As a coach, your greatest asset isn’t your feed—it’s your realness. Your quirks. Your lived experience. Your voice.
✨ Lesson: Show up like a human, not a highlight reel.
That’s what builds trust. That’s what sells programs.
Scoop: The Barbie movie showed us raw emotion, messy moments, and imperfection. Your brand should, too.
Smash the Stereotypes (Starting With Your Own)
“It’s literally impossible to be a woman.”
Running a business while also juggling life, expectations, and your own inner critic? It can feel impossible some days.
But what if the very thing you think disqualifies you… is actually your edge?
✨ Lesson: Your story is your strategy.
The more you own your journey (yes, even the pivots, pauses, and past careers), the more your dream clients will feel seen.
Scoop: Barbie broke molds. You’re here to do the same.
✅ Quick Tips for Coaches in a Barbie World
🎯 Stay curious – Try new things. You don’t have to niche once and stick forever.
💞 Build real connections – With clients, collaborators, and yourself.
💼 Review your business model – Just like Barbie changes careers, it’s okay to update your offers.
👯♀️ Find your crew – Even Barbie had Weird Barbie. Surround yourself with others who get it.
Wrapping It Up in a Pink Bow (and a Strategy Plan)
If Barbie can go from beach bimbo stereotype to existential feminist icon… then your business can absolutely shift into its next level.
Here’s what I want you to remember:
✅ Your business is allowed to evolve
✅ Your mindset is a non-negotiable
✅ Your story is your strength
And if you’re craving a place to talk this out, map your next pivot, or stop second-guessing every post or offer?
👇 Here’s your next step…
Want Support Tailored to Where You’re Headed?
✨ The Visibility Society is perfect if you’re newer to coaching or just need help getting visible without living on Instagram.
✨ The Incubator is for coaches ready to refine, expand, and scale—while staying true to what makes you magnetic.
💬 I also work with 1:1 private clients (just 3 at a time), and each plan is custom to your goals and stage of business.
If Barbie can build a dreamhouse, you can build a business that fits your life. Let’s get to work.
