You’ve probably been told an effective marketing plan positions your brand, helps you grow your business, and increases sales. The problem? Too many coaches have brilliant ideas but zero clue where to start. So, they go all in on the ‘spray and pray’ method—posting content randomly and hoping for the best.
Listen, it’s easy to start throwing content at the internet like spaghetti at the wall and then wonder why nothing sticks. If that’s you, pause for a sec and lean in. A strategic attraction marketing approach will help you get seen by the right people and nurture them into clients—without feeling like a used-car salesperson.
KEY 1: KNOW YOUR AUDIENCE
The first step in creating a powerful attraction marketing plan? Know exactly who you’re talking to. When I ask coaches who their ideal client is, too often, they say “everyone.” But let’s be real—when you try to market to everyone, you market to no one.
Let’s break it down with two examples. One coach serves women 50+ dealing with hormonal imbalances. Another helps business owners streamline their systems. Totally different people, totally different marketing strategies.
Ask yourself:
- Who are you trying to reach?
- What keeps them up at night?
- What’s their biggest struggle?
- Where do they hang out online?
Once you know these answers, you can create content that attracts and engages them. Attraction marketing is all about pulling in the right audience with value, instead of desperately chasing them down.
KEY 2: DEFINE THE GOALS OF YOUR PLAN
Where do you want to be in six months? A year? What numbers will make your strategy a win? Expecting sales to roll in overnight from an organic marketing plan when you have a tiny audience is a one-way ticket to frustration. Set realistic goals based on your time, budget, and business model.
Start by tracking your numbers:
- How many Facebook, Instagram, and Pinterest followers do you have?
- How many new followers are you getting each month?
- How many email subscribers do you have?
- How many people visit your website or blog?
Use Google Analytics and your email provider’s dashboard to track progress. Attraction marketing isn’t a quick hack—it’s about playing the long game to build trust and visibility.
KEY 3: RESEARCH YOUR COMPETITION
Want to stand out? You’ve got to know what makes you different. Ask yourself:
- What’s your unique sauce that makes you the go-to person in your space?
- What services do you offer, and how do they compare to the competition?
- What do your clients say about working with you?
Stalk—er, I mean research—your competitors. See what’s working for them, but don’t copy. Your job is to take inspiration and make it even better in a way that’s uniquely YOU.
KEY 4: CHOOSE THE RIGHT CHANNELS
If you want to grow your business online, showing up is not optional. Now that you know where your audience is, it’s time to pick the right platforms.
Choose 1-2 platforms to start, and focus on quality over quantity:
- Facebook: Popular but crowded.
- Instagram: Visual and engagement-friendly.
- TikTok: Not just for teens—business owners are cashing in too.
- LinkedIn: Goldmine if you serve business owners.
- Pinterest: Secret weapon for website traffic.
The Missing Piece: Email Marketing
Here’s the deal—social media gets you seen, but email gets you paid.
A killer attraction marketing strategy doesn’t stop at social media. It funnels leads into your email list, where you can build deeper relationships and make sales without fighting an algorithm.
How to Make Email Work for You:
- Use lead magnets: Offer a freebie (guide, checklist, mini-course) to get them on your list.
- Promote your sign-up link everywhere: Bios, posts, stories—you name it.
- Repurpose social content into emails: Keep your audience engaged beyond the ‘Gram.
- Create a nurture sequence: Don’t ghost your list—send a few welcome emails that build trust before pitching anything.
Social media attracts. Email marketing converts.
KEY 5: MEASURE AND TWEAK
Ever hear crickets when you post content? My response: Are you tracking your results?
Attraction marketing is about working smarter, not just throwing more posts into the void. Track:
- Follower growth and engagement (likes are cute, but comments and shares are where the magic happens).
- Lead conversions—are people actually joining your list and becoming clients?
- Website, blog, and email traffic—is your content moving people to take action?
Tools like ConvertKit, ActiveCampaign, and MailerLite make it easy to track email engagement and see where your leads are coming from.
Ready to Make This Work?
You’ve got the keys—now it’s time to take action and build an attraction marketing strategy that actually works. Break your plan into bite-sized goals, track your progress, and tweak what isn’t working.
Remember: The goal isn’t just to rack up followers—it’s to turn them into leads, nurture relationships, and build a profitable business that doesn’t rely on social media alone.
READY FOR A BREAKTHROUGH?
Ever wish you could have someone look at your business and tell you how to fix it?
Well, here’s your chance to have that!
Think of the Visibility Breakthrough like a skilled mechanic taking a look under the hood of your business. This is your chance to get my focused attention on your visibility strategy and pinpoint exactly what’s not running smoothly. I’ll help you identify what’s not working as effectively as it could be, so you can fine-tune your approach and start attracting more of your ideal clients.
