Are you ready to sell more offers but struggling to find enough people to talk to?
You already know that having a niche is non-negotiable and building a brand online is crucial. But you’ve likely noticed that posting on social media all day doesn’t necessarily put you in front of an audience that’s ready to buy from you.
There’s a better way. One that gets you more visibility than you’ve ever had before, helps you build your authority and gets your offers in front of a targeted audience who’s already looking for what you have to sell. And no, it’s not just another marketing trick. It’s a strategy that gets you crazy-good exposure with a fraction of the effort.
The best part? It works even if you have a small following or haven’t created a paid offer yet.
Here’s the truth: Social media is fantastic for visibility, but it’s not yours. If Instagram vanished tomorrow, how would you reach your audience? This is where your email list comes in. It’s an asset that you own, and it’s one of the most powerful ways to turn your followers into raving fans—and eventually, loyal buyers.
But what if you’ve been trying all the things and still seeing little growth?
From Social Media Burnout to Sustainable Growth
I’ve been where you are—feeling like an overachiever doing all the things with little to show for it.
As a keynote speaker with 8+ years on national stages, I’ve seen firsthand the power of leveraging other people’s audiences. I’ve been introduced as an authority and received the recognition that comes with speaking engagements, but that success came at a cost—an exhausting travel schedule and no work-life balance.
Then, the pandemic hit, and like so many others, I had to pivot online. I bought into the ‘guru’ advice—live launches, Facebook ads, growing a social following. It felt like a never-ending cycle of content creation and ads that weren’t converting. Even with viral success on GIPHY (583+ million views!), the social media attention didn’t translate into hundreds of email subscribers like I thought it would.
Sound familiar?
Going Back to What I Already Knew
The turning point came when I went back to what I’d been teaching since 2013—strategic collaborations. Leveraging other people’s audiences wasn’t new to me; I’d done it for years in person, but now I was bringing it online.
By participating in bundles, summits, and podcasts, I built my authority and got my offers in front of targeted, warm audiences—without relying on social media or paying for ads.
One collaboration, one micro offer, and my email list grew by hundreds. Here’s how it worked for me:
Bundles and Summits: These collaborations allow you to offer a freebie or low-ticket product in exchange for an email address. It’s a win-win: the host gets to provide valuable resources to their audience, and you get access to a new group of warm leads.
> My highest-performing bundle? My Dream Journal offer, which brought in 493 new subscribers in one go.
> My second highest? My GIF Yourself Toolkit, tied to my GIPHY success, which added 471 new subscribers to my list.
Client Success: 169 Subscribers from One Bundle
One of my clients, a holistic life coach for mompreneurs, was struggling with social media growth. She was paying $800 a month for video content creation and Instagram reels but only gained three opt-ins in six months. After shifting to focus on a bundle with a targeted micro offer, she saw immediate results: 169 new targeted subscribers from one bundle!
It’s not magic—it’s strategy. You just need the right offer in front of the right audience.
Haven’t Created an Offer Yet?
Podcast guesting is a fantastic way to share your story and expertise—even if you’re just starting out. You don’t even need a lead magnet right away! Some hosts suggest a simple next step, like following you on social media. But if they allow you to promote a freebie, get to work on creating that irresistible lead magnet ASAP!
Steps to Growing Your Email List with Strategic Collaborations
Now, before you dive into bundles or summits, here’s what you need to know:
Create a Powerful Micro Offer
Not all bundles are created equal, and a basic lead magnet won’t cut it (but too many include this—I know because I’ve downloaded them myself). It leaves you with that “I gave you my email for that?!” feeling. You need a micro offer that provides immediate value and gets people excited to join your list. Whether it’s a PLR product, a toolkit, or something actionable, it has to be irresistible. The good news—it doesn’t have to be complicated to create!
Design a High-Converting Landing Page
Your landing page needs to sell the value of your offer, not just collect emails. Writing compelling copy and creating stunning mockups that boost conversions are key parts of the strategy. Let’s face it, you’re competing for eyeballs, so your copy needs to convert.
Images Matter: Research shows that people respond to images 60,000 times faster than text. Your micro offer image needs to stand out and make it look like you spent hundreds on a graphic designer—even if you created it yourself.
Rinse and Repeat:
The beauty of these strategies is that they’re repeatable. With every collaboration, you’re getting in front of new audiences. And each time you refine your offer, your results will get better and better.
You already have the knowledge; now it’s about packaging it into a strategic offer that gets you real results. Imagine waking up to new subscribers in your inbox, knowing you have a targeted, warm list of people eager to hear about your offers.
Ready to Get Started?
If you’re ready to grow your email list with strategic collaborations, I invite you to join my Visibility Builders Society. Inside, I’ll walk you through the exact steps to create irresistible offers and leverage other people’s audiences to fill your list with warm, engaged subscribers.
Get the FULL scoop here >>>
