Struggling to grow your business and feel like you’re yelling into the void on social media?
You’re not alone. Most online entrepreneurs know they should be marketing—but they fall into the trap of posting every day, crossing their fingers, and hoping their next Reel finally takes off.
The problem? Visibility isn’t just about being seen. It’s about being discoverable, remembered, and easy to connect with. Social media can be part of that—but it’s not the whole story.
Let’s shift your mindset from “I need to post more” to “I need to be known.”
Because when you focus on visibility that leads to discoverability (hello SEO, collaborations, and search-based content) and connect it to a strong lead system (like a killer freebie or email list), that’s when the magic happens.
✔️More subscribers.
✔️More conversations.
✔️More conversions.
✔️And more of the right people finding you—without the burnout.
If you’re new to business marketing or need help tweaking your marketing plan – choose your top 5 and focus on those.
Now – let’s dive in to the 25 Things You Can Do to Market Your Business!
1. Create a High-Value Freebie
A freebie isn’t just a gift—it’s a gateway. Think checklists, templates, mini courses, or quick-win guides. Tie it to your core offer and use it to grow your list with people already interested in your services.
2. Leverage Strategic Collaborations
Bundles, freebie swaps, joint webinars—when done right, they’re the fastest way to get in front of hundreds of ideal leads in just a few days. (Visibility + subscribers = chef’s kiss.)
3. Add Personalized GIFs to GIPHY
Yep, GIFs. My own GIPHY channel has 699.7 million views—because people LOVE to share fun, branded content. A personalized GIF strategy puts your face and brand in the hands of people who’ve never heard of you before.
4. Get Interviewed on Podcasts
Tap into someone else’s warm, engaged audience by offering value as a guest. Bonus points if you have a lead magnet ready for listeners to download.
5. Host a Free Training or Workshop
Teach something valuable, then invite attendees to take the next step. Whether it’s live or evergreen, a free training is one of the best ways to build trust quickly.
6. Email Your List (Even If It’s Tiny)
Your subscribers already raised their hand to hear from you. Show up for them. Share a quick win, a resource, or invite them to work with you. (And yes, email is still king.)
7. Comment on Other People’s Content
Be a conversation starter. Whether it’s on Instagram, LinkedIn, or Facebook, engaging thoughtfully on others’ posts boosts your visibility and your credibility.
8. Speak at an Event (IRL or Virtual)8
Speaking gigs position you as an expert. Start with local networking groups, online summits, or even small workshops. Authority comes from association.
9. Write a Guest Post for a Complementary Brand
Get your name in front of someone else’s audience with a blog post or newsletter feature. Make sure there’s a juicy lead magnet or CTA at the end.
10. Host Your Own Event or Challenge
Go big or go bite-sized. Think: 3-day challenge, in-person mini-retreat, or even a themed Zoom session. Build momentum and community.
11. Create a YouTube Video
YouTube = search engine. One valuable video can work for you for months (or years). Answer questions your ideal client is Googling right now.
12. Start a Series on Pinterest
Pinterest isn’t just for recipes and home decor—it’s a powerful search engine. Share your freebies, blog posts, and offers using strategic keywords. Bonus: Pins have a much longer shelf life than social posts.
13. Pitch Local or Online Media
Whether it’s a local business column, lifestyle magazine, or an online publication in your niche, sharing your story = instant credibility + visibility.
14. Network in Facebook or LinkedIn Groups
Don’t just scroll—show up. Offer value, answer questions, and build relationships in groups where your ideal clients or collaborators hang out.
15. Interview Others in Your Space
Not ready to be the expert? Be the connector. Interview others and share their genius—then watch how often they promote your platform in return.
16. Send Notes to Past Clients
A simple “Hey, how are things going?” can turn into a referral, repeat client, or testimonial. Relationships matter—nurture them.
17. Ask for Referrals (But Make It Easy)
Don’t just say “let me know if you know anyone”—give them a short blurb to copy and paste. Make sharing effortless.
18. Promote a Limited-Time Offer or Flash Sale
Urgency motivates. Whether it’s a mini offer, bundle, or free bonus, create a reason for someone to say “yes” now.
19. Offer an Affiliate Program
Let happy clients or strategic partners earn commission by sharing your offers. It’s word-of-mouth on autopilot.
20. Sponsor or Donate to an Event
Want local visibility? Offer a service, donation, or giveaway item in exchange for exposure. It’s great for brand goodwill, too.
21. Host a Giveaway (With Strategy)
Collaborate with a few aligned brands, set clear entry guidelines, and collect email addresses from participants. Just make sure the prize attracts your ideal client.
22. Start a Simple Lead Funnel
Got a freebie? Create a landing page, a welcome sequence, and a call-to-action to your offer. It doesn’t have to be fancy to be effective.
23. Repurpose Old Content
Don’t reinvent the wheel. Turn a blog post into a Reel, a carousel, a podcast, or an email. One idea can fuel a whole week of content.
24. Reach Out to Your Local Chamber or Biz Group
People love supporting local businesses. See if you can present a workshop or be featured in their directory or newsletter.
25. Get Visible by Being Searchable
Google, YouTube, Pinterest—these platforms help people find you while you sleep. Make sure you’re creating content that shows up when someone’s looking for what you offer.
Here’s the thing: You don’t have to do all 25 to grow. But if you’re tired of chasing algorithms and want consistent leads (without burnout), choose 3–5 of these and take intentional action.
Because marketing isn’t just about being seen—
It’s about being remembered, found, and easy to say yes to.
If you’re serious about marketing your business without relying on social media algorithms or constant launching, you need a strategy that brings leads to you consistently.
That’s exactly what we teach inside Visibility Builders Society—your monthly membership for leveraging collaborations, growing your email list, and creating offers that sell.
Join us today and start building a rinse and repeat visibility strategy that works!
