If you’re like me, trying to keep up with the ever-changing rules of Facebook, Instagram, LinkedIn, and Pinterest can feel like maintaining a toxic relationship. You put in the effort, show up consistently, and yet—crickets. It’s like social media is ghosting you, and you’re left wondering what went wrong.
Here’s the truth: social media isn’t the problem. It’s how you’re using it. If your posts aren’t attracting coaching clients or turning followers into leads, it’s time for a serious content intervention.
In this post, I’ll walk you through the 10 do’s and don’ts of social media so you can start attracting clients online and using attraction marketing to your advantage.
1. You Think It’s All About the Algorithm (Spoiler: It’s Not)
I get it. Blaming the algorithm is tempting. But here’s the hard truth—if people aren’t engaging with your content, the algorithm isn’t the issue. Your content is.
DO: Create content for your ideal client. Know their struggles, their questions, and what excites them. When your content speaks directly to their needs, engagement naturally follows.
DON’T: Obsess over vanity metrics. Likes are nice, but comments and shares mean people care about what you’re saying.
2. You’re Posting, But Not Connecting
Posting content isn’t enough. If you’re not engaging with your audience, you’re just talking at them instead of building relationships.
DO: Build relationships and engage. Comment on other people’s posts, respond to DMs, and be present in your community. Real connections lead to real clients.
DON’T: Be overly promotional. If every post is a sales pitch, your audience will tune out. Focus on providing value first.
3. You’re All Over the Place
One day you’re posting about mindset, the next it’s productivity tips, and the next you’re sharing your dinner. Your audience is confused.
DO: Narrow your focus. Pick 3-5 core content themes that align with your offers and expertise.
DON’T: Try to be everywhere. It’s better to be great on one platform than mediocre on five.
4. You’re Treating Social Media Like a Billboard Instead of a Conversation
Social media isn’t a one-way street. If your posts are just broadcasting information without inviting interaction, you’re missing the point.
DO: Use clear CTAs. Tell your audience what you want them to do next—comment, DM you, or download your freebie.
DON’T: Ignore comments. Engagement drives visibility. When people take the time to respond, acknowledge them!
5. You’re Posting Without a Strategy
Throwing up random posts and hoping for the best isn’t a strategy. If you don’t have a plan, you’ll struggle to attract clients on social media.
DO: Schedule posts in advance. Planning your content prevents last-minute scrambling and ensures consistency.
DON’T: Let social media consume your time. Set boundaries so you’re not glued to your phone 24/7.
6. You Haven’t Optimized Your Profile
Your social media bio is prime real estate. If it doesn’t clearly explain who you help and how, you’re losing potential clients.
DO: Optimize your profile. Make it clear who you serve and what you offer, and include a strong call to action.
DON’T: Be fake. Authenticity wins every time. People can spot inauthenticity a mile away.
7. You’re Posting the Same Type of Content Over and Over
People consume content differently. If all you post are static images, you’re missing opportunities to reach a wider audience.
DO: Vary your content types. Mix in carousel posts, videos, reels, and text-based content to keep things fresh.
DON’T: Steal images. Using copyrighted content without permission can get your account flagged or even banned.
8. You’re Ignoring Trends and Holidays
Jumping on relevant trends can boost engagement, but you don’t need to chase every viral challenge.
DO: Utilize holidays and trends strategically. Plan content around relevant industry events or fun holidays that align with your brand.
DON’T: Compare yourself to others. Just because someone else’s strategy works for them doesn’t mean it’s the right fit for you.
9. You’re Expecting Instant Results
Growing your audience and attracting clients online takes time. There’s no magic shortcut.
DO: Test and try new things. Track what works and refine your strategy accordingly.
DON’T: Expect overnight success. Consistency is key to building an engaged audience.
10. You’re Not Leveraging Tools to Make Your Life Easier
Creating content from scratch every day is exhausting. You don’t have to do it alone.
DO: Leverage content creation tools. Use AI, templates, and scheduling apps to streamline your process.
DON’T: Engage in drama. Stay focused on your business and avoid social media negativity.
The Most Important Tip: Social Media Is a Tool, Not a Business Strategy
Here’s the thing—likes and comments don’t equal sales. Social media should be a visibility tool, not your entire marketing strategy. The real goal? Getting your audience off social media and onto your email list where you have full control. You don’t own your social media profile, and at any moment, you could be locked out, hacked, or face an algorithm shift that tanks your reach. Betting everything on social media is risky.
Your #1 business asset is your email list. That’s where relationships deepen, trust builds, and sales happen consistently. Every post you create should have a strategy to move your followers onto your email list through lead magnets, free offers, and direct CTAs. If social media disappeared tomorrow, would your business survive? If the answer is no, it’s time to shift your strategy.
Need Help Turning Social Media Into a Client-Generating Machine?
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