Business Coaching and Strategy Sessions

Clients will tell you I’ve been their executive coach, networking coach, life coach, speaking coach, business strategist, and accountability partner just to name a few. My training in The Pacific Institute’s performance mindset curriculum and lessons learned while building my own business have given me a unique perspective and skill set to work with clients ranging from solopreneurs to CEO’s of mid-sized companies.

Rather than selling you canned services from a menu, coaching is designed around your goals. If you like menus, that’s cool – I know a great deli. But if you’re looking for coaching tailored to your business, that’s my specialty.

Here are just a few examples of the type of one-to-one work I help my business coaching clients with:

  • Find the gaps and sticking points in your current business strategy.
  • Position your personal brand and business to stand apart in your market.
  • Create referral partnerships and strengthen client relationships to shorten sales cycles.
  • Develop a thought leadership plan to increase your visibility and credibility on the right social platforms.
  • Push through the mental comfort zones standing between you and your next accomplishment.
  • Choose the best technology tools, from CRM’s to marketing funnels and social research platforms
  • Done for you services so you can focus your time and expertise on what generates the best ROI.

We will walk away from a session with action items to accomplish. Yes, I do work for you behind the scenes too. And if you’re in need of additional resources, I’m happy to make introductions through my network both locally and online too.

From the first moment I saw Joyce speak at an event, I knew there was something electric about her. Her content is fresh and relevant to darn near any business.  Joyce has an amazing talent to show you how to position yourself as an authority and approach business development in a new light along with sharing teeny little tweaks you can make to your mindset, all of which will enable your business to blast off to the next level.  As a former coaching client of hers, I highly encourage you to work with Joyce and watch your business soar!

Jill Underwood

Mortgage Banker

The following coaching packages are customized to meet your specific goals because everyone has different needs and a targeted approach tends to get faster results. Send me a note with what YOU want to accomplish, and let’s see how we can work together to make it happen. 

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Strategy Session

Not sure where to start or what to do with the plan you already have? A Strategy Session may be just the thing to get you focused and into action. The session begins in advance of our meeting with a questionnaire to evaluate of where you are currently at in your business and your desired outcomes.

Phase 1 includes an hour and a half session to clearly define your goals. We will work to create a strategy and prioritize the action items required to achieve your short term goals. The added benefit is access to my network of resources that’s already been vetted. You will receive an outline for Phase 2 for you to continue to work on your own.

Individual Business Coaching

Ready to get to work? Standard and Premium coaching packages are available and include:

  • Preliminary discovery meeting
  • 60-minute coaching sessions (in person or via phone)
  • Email access between sessions with 24-hour turnaround
  • “On-time” sessions as needed (5-10 minute phone calls)
  • A copy of Just Another Leap and Your Connecting Advantage are included along with various resources for your specific needs
    *A 3-month minimum commitment is required to ensure progress is made.

I am grateful for the opportunity to learn from Joyce. She is a remarkable coach who really cares, puts effort in connecting and really responding to your needs. It is easy to feel stuck when you work as a sole entrepreneur, however, she gave me feedback and made suggestions and gave me new ideas taking me out of my comfort zone moving me to the next stage(s) of my career development.

Jennifer Niehouse

Founder and Personal Wardrobe Stylist of it’s so U!

Group Coaching

If you’re in any kind of a business development or relationship development role, building and leveraging your network of meaningful relationships is key. Even if you’re not selling a product or service, you have to sell yourself. Being strategic about how you approach your work and relationships is where group coaching can help.

Every organization has its own challenges, goals (and sometimes compliance requirements) so a cookie cutter approach to group coaching doesn’t work. Contact me today to discuss your company’s specific leadership or executive coaching needs.

And if you’re just in need of a workshop, we’ve got you covered there too. You can find more information on those topics here.

Unsure which coaching package is best? Contact me to schedule a call today.


In Layman’s Terms podcast


“I’ve often said that Joyce Layman is the greatest networker in the world. Meet her and you’ll immediately understand why. Read Your Connecting Advantage, and you’ll understand exactly how. Fantastic wisdom from which we can all benefit!" ​
~Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

Your Connecting Advantage


"Joyce Layman outlines the simple steps you can take to propel yourself to success. Being uncertain about the future and, more importantly, your ability to handle the approaching uncertainties and obstacles is normal. Convincing yourself to take the Leap is not...but it can and should be. Thanks, Joyce for showing us the way!" ​
- Harry Campbell, CEO Durrie Vision, and author of Get-Real Leadership

Just Another Leap