Episode 33 – Profit With Purpose

“Persistence is stubbornness all dressed up.” ~Allison Maslan

Serial entrepreneur and business mentor Allison Maslan has built ten successful companies from the ground up starting as a single mom on her own. Her client list has included Ben & Jerry’s, Charlotte Russe, Supercuts, and Allstate. She has also been a world-renowned homeopath for the past 20 years which adds a unique whole person approach to her innovative business strategies. Allison been an expert guest on ABC, CBS, NBC and Fox Stations across the US and interviewed in Success Magazine.

In this episode, Allison shares what so many of today’s entrepreneurs are missing when it comes to achieving success in life and work. Listen below.

Insights include:

  • You shouldn’t do it alone.
  • Put yourself in situations where you can meet people who put you ahead.
  • Make decisions from where you’re going, NOT from where you’re at.
  • How to face your fears on the trapeze.

In her recent article in Entrepreneur, Allison shares Top Practices of Fortune 100 Companies.

Allison was recently named “One of the Top Women Entrepreneurs Who Inspire” by Self Made Magazine. She’s the No. 1 Best Selling Author of the book, Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality. She is Executive Producer and host of her own online television show, Allie & You, The Business Success and Lifestyle Show.

You can connect with her on Facebook, Twitter, Instagram and LinkedIn. Questions can be emailed to

To access your FREE12-month business growth blueprint go to

The rest of the In Layman’s Terms podcast episodes can be found on iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates.

Be sure connect with me on TwitterInstagram, and LinkedIn to continue the conversation. Stay tuned for episode 34, an interview with Tyler Nottberg, CEO at US Engineering.

Episode 32 – How What I Didn’t Know Helped Me

What is it that you want to do your life? ~Tim Ferris

Stephen Heiner had spent 7 years building a business from scratch in a town he knew no one to a six-figure exit. He had always wanted to live in Paris and had no dog, cat, wife, kids, or excuses left. He took a month off in Australia and when he came back he bought a one-way ticket for one year in advance, and spent that time winding things down, selling stuff, and getting out of his US life.

Stephen is an entrepreneur who owns several lifestyle businesses – in real estate, tourism, publishing and podcasting, and a particular passion: writing. He is in his 4th year of residence in Paris, where he is pursuing a French passport, the language itself, and the perfect walk. He spends all but all but 100 days a year in France, and can often be found in the US – specifically Kansas City – or in other European countries.

I managed to catch Stephen during a visit to Kansas City. In this episode of In Layman’s Terms, he shares his entrepreneur insights and philosophies, some of which may push your comfort zones. A few nuggets include:

  • Why you want to build to sell
  • Overdeliver until you earn your clients trust for even more work
  • Enjoy the journey and not miss out on some relationships that can’t endure relentless business drive

You can listen to the entire interview here. 

Value Adds. Stephen mentioned several people who influenced his work and life. Here are the links:

Tim Ferris – 4-Hour Workweek:

John Warrillow – Built to Sell:

Michael Gerber – Emyth:

Stephen Covey – 7-Habits of Highly Effective People:

Leo Babauta – Zen Habits:

As for podcasts, his favorites are $100 MBA, How I Built This, Open for Business, Tropical MBA, and Startup.

You can connect with Stephen on Instagram and Twitter @stephenheiner, on LinkedIn as well as on his Writerly Facebook page. If you have any questions from this interview please email Stephen directly at and he will do his best to respond within a week.

The rest of the In Layman’s Terms podcast episodes can be found on iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates.

If we haven’t already, let’s connect on TwitterInstagram, and LinkedIn or feel free to drop me a line at

Stay tuned for episode 33 with Allison Maslan.

Episode 31 – From Head Noise to Muscle Metrics

“You’ve got to have guts.”

Cameron Bishop has extensive experience building, buying, and running companies. For over 30 years, he has led companies owned by a broad range of international, regional and institutional private equity. Over the course of his career, he’s managed a workforce of nearly 2000 employees located in cities across the U.S. and several foreign countries. Cam’s background also includes experience in management consulting, and he was an interim CEO for a multi-billion dollar private company. Most recently he combined his expertise in business and passion for fitness to launch Muscle Metrics; a company focused on body composition testing with the Bod Pod.

In this episode, Cam shares his leadership and business insights you can apply no matter your industry or role. 

As you will hear in the podcast, he decided to start Muscle Metrics in addition to the work he does at Capitus Group. His mobile Bod Pod (body composition measurement unit) is one of five in the country.  According to the website, it is regularly used to test professional and Division 1 college athlete who play football, basketball and more. Even Sumo wrestlers have tested in the Bod Pod. If you live in Kansas City and want to accurately benchmark and track body composition changes, check out the Muscle Metrics event schedule.

Cam has been the focus of articles in a variety of publications including the NY Times, Kansas City Business Journal and Ingrams. He’s also been quoted or published in six books.

He provides leadership insights in a blog called Head Noise: Perspective and Tales from the Executive Suite. One of the posts he mentioned in the interview is 8 Reasons Why it is so D@*# Hard to Buy a Business. You can read the full post here. He turned his blog into a book but you cannot find it on Amazon or another publishing outlet (at least for now) so you will have to contact Cam for a copy.

To learn more and continue the conversation with Cam, be sure to connect with him on social media LinkedIn, Facebook. You can find Muscle Metrics on their Facebook page, Instagram, and Twitter.

You can get the rest of the In Layman’s Terms podcast episodes on iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates.

If we haven’t already, let’s connect on TwitterInstagram, and LinkedIn or feel free to drop me a line at

Stay tuned for episode 32!

Episode 29 – Impacting Pet Homelessness Through Innovative Leadership

“Drop the ego and let your team shine.”

Working in an animal shelter and seeing three animals come in and less going out inspired Michelle Rivera to find a solution to the problem of pet homelessness. In 2002, without financial backing or an advisory board already in place, Michelle embarked on the most challenging career path ever to start Spay & Neuter Kansas City (SNKC).

SNKC was the first and is now largest “targeted” spay/neuter program in Kansas City. With over 100,000 spay/neuters to date, they have impacted the overall reduction of animals killed in Kansas City’s area shelters. Michelle and her team believe in helping all people who love pets, regardless of financial means because they know first hand the strength of the animal-human bond and the incredible benefits.

Michelle recognized the need to expand services beyond free/low-cost spay and neuter programs. SNKC also has the Families Better Together Outreach Program, a wellness clinic and food pantry serving over 20,000 pets each year.

As an innovative leader, Michelle built a team committed to a mission and allowed them to utilize their own ideas and creativity to strengthen the organization. She and her team have received both local and national recognition of their programs. She is contacted regularly by start-up spay neuter programs across the country to provide leadership guidance and a proven process.

In this episode, Michelle shares leadership insights that you can apply no matter what business you are in. Listen via a download link here.

From a personal perspective, I’ve had the privilege of meeting and interviewing a number of CEOs. You truly feel the energy when you walk in the door at SNKC. Michelle and her team live their mission each and every day. What a cool thing to be able to make a difference for pets and the people who love them!

If you’re an animal lover, there are a number of ways you can get involved with Spay & Neuter Kansas City. It’s as easy as finding them on Facebook, Instagram or Twitter and then following them and sharing a post (or three). You can go to their wishlist page to order a bag of cat food, dog bowl and more that will be sent directly to their offices. You can also volunteer time in their community outreach program.

The Spayghetti and No Balls annual gala is happening Saturday, February 25th. This year it’s a Mexican fiesta so it’s Spayghetti and No Huevos. Tickets are almost gone but no worries as you can still participate in online bidding!

You can find all of the In Layman’s Terms podcasts on iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates. You can find me on TwitterInstagram, and LinkedIn or feel free to drop me a line at

Stay tuned for episode 30….

Episode 28 – Meetings Suck

“Say no more often. Have more fun along the way. You’re never going to get it all done.”

Cameron Herold is known as the business growth guru. Rich Karlgaard, publisher of Forbes Magazine refers to him as “today’s CEO whisperer.” By age 21, Cameron had 14 employees and by the age of 35, he’d help build his first two $100 million dollar companies. By the age of 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue, and 3100 employees in just six years. His companies landed over 5,200 media placements in that same six years, including coverage on Oprah.

For over 20 years Cameron has been coaching the top entrepreneurial and corporate CEOs in the world through the process of hyper-growth. He is the mastermind behind hundreds of clients exponential growth, and they will tell you he speaks only from experience. He saw a need for seconds in command to connect with and learn from other seconds in command so he created the COO Alliance.

No matter if you’re looking to start a business or grow your business, you’ll gain valuable insights from this interview. (direct download)

Cameron is the top rated lecturer at EO/MIT’s Entrepreneurial Masters Program. He’s been paid to speak in 26 countries including the Chief Executive Officer and Chief Operating Officer leadership events worldwide.

When he steps off the stage, he doesn’t stop teaching. Cameron has authored three books including The Miracle Morning for Entrepreneurs and the global best-selling book Double Double. His latest is Meetings Suck: Turning one of the most loathed elements of business into one of the most valuable. If they aren’t on your reading list already, be sure to add them! You can find additional business tools and information on

Value Adds:

If you’re on Twitter or Facebook be sure to connect with Cameron as he always has valuable business insights to share.

For the rest of the In Layman’s Terms episodes go to iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates. You can find me on TwitterInstagram, and LinkedIn or feel free to drop me a line at

Episode 27 – Conbody

An Interview with Coss Marte, a former inmate turned fitness CEO  #dothetime

“Never stop pitching and start a conversation.”

Coss Marte knows he beat the odds in more ways than one. By age 19, he was making $2 million a year running one of the largest drug delivery services in New York. He did not do drugs; he just sold them. At the age of 23, he was arrested and faced 12 to 24 years which was eventually reduced to seven. Upon entering prison, the medical unit told him he could die in prison because at 5’8″ and 230 pounds; he was overweight with dangerously high blood pressure.

A year before he was scheduled to be released, Coss ended up in solitary confinement. During that time, he had a spiritual awakening. He refocused, starting working out in his cell and without any equipment, lost 70 pounds in six months. He also helped 20 inmates lose over 1000 lbs. It was during an Alcohol/Substance Abuse Treatment meeting where he came up with a business plan, and the idea for Conbody was formed.

After Coss had been released, he applied the same marketing tactics that he used to build his drug business to build his fitness business – Coss Athletics. Thanks to the help of Defy Ventures, he entered a business pitch competition and was awarded $100,000 via Shark Tank’s Barbara Corcoran and the Young President’s Organization to open Conbody Studios.

In this episode of In Layman’s Terms, Coss shares why:

  • You never stop pitching
  • It’s better to put ideas out there and get feedback then keep them to yourself
  • Being consistent, showing up and delivering what you promised is key when you’re an underdog

Not only is Coss intent on growing his company, but he is also on a mission to give formerly incarcerated individuals the opportunity to turn their lives around by becoming Conbody trainers. One being Sultan Malik, head trainer, and VP of Conbody. Sultan was recently a finalist in the America’s Most Inspiring Trainer competition co-sponsored Well+Good and Reebok.

As Coss stated in his Elle Magazine interview, “This is definitely going to be a movement that’s going to be nationwide–maybe even international. Without an opportunity, these people go back to prison because they don’t have a job, or they’re not hireable,”…..” I want to change that.”

Even if you don’t live in New York, you can still have access to Conbody training through Conbody Live – online workouts for only $5 a month. You can enroll for free for 30 days. #dothetime

If you’re a TEDx fan, check out the two talks Coss has done. From Kingpin to Entrepreneur at TEDxHudson and Making a Living Out of Prison at TEDxWanChai.

You can connect with Coss on Instagram, Facebook, Twitter and LinkedIn. And be sure to follow Conbody on Instagram, Facebook, and Twitter. Be sure to use #dothetime.

And….if you happen to have a connection to the corporate team at Soul-Cycle, Coss would appreciate an introduction!

For the rest of the In Layman’s Terms episodes go to iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates.

You can find me on TwitterInstagram, and LinkedIn or feel free to drop me a line at

Stay tuned for episode 28 -Meetings Suck with the CEO whisperer Cameron Herold.

The Real Power of Relationships

Saturday night I was out with a friend to watch the NFL Playoff game and did a quick check for emails on my way to the ladies room. My friend Michael had sent me the following…

“Hello Joyce, hope you’re doing well. I have a question for you but I’m only asking because I know you have many friends/contacts. We found out this week that our 17-year-old son has NUT Midline Carcinoma. There are only 100 documented cases in the world and unfortunately, there’s no cure. They’re giving him 4-6 months. He has always wanted to ride in an exotic car. His favorite for some reason is a Maserati. Would you happen to know anybody who owns such an auto and if so do you think I could hire them to drive Noah around for a while once they have his pain under control? 

Please don’t spend any time on this. You came to mind so I thought I’d ask. Thanks so much!”

Michael and I are Facebook friends so I’d seen the photo of him next to his son who was lying in a hospital bed but hadn’t heard the latest news. My heart sank. I’ve lost both of my parents but can’t fathom what it feels like knowing your son is going to die. I immediately forwarded the email to a business associate who happens to be a fellow car enthusiast asking “Can you help me with this???”

Angel (very appropriate) was traveling overseas on business but in less than 30 minutes sent me a reply. “Consider it done. I get back on Tuesday and we can plan…” 

This is the real power of relationships.

Too often people equate networking to a ‘business thing’ instead of seeing the power of connecting with people in general. I met Angel at a Cars & Coffee event last September. It was easy to see in a very short time that he too focuses on building and cultivating great relationships. The car community in Kansas City is made up of great people and Angel more than delivered on his promise. As of Tuesday evening the 17th, there were four Maserati owners on stand-by along with several other owners of exotic cars who offered their cars as well. Little did I know our meeting would lead to asking for his help to make a dying teenager’s wish come true. When Noah is out of the hospital and feeling up to it, they’ll be by to pick him up and take him on that ride…..and knowing the car community as I do, he’ll have a small fleet of exotic and muscle cars following him!

The next time you’re at a business event, sporting match or even the grocery store for that matter, consider that every connection you make could open a world of possibilities for yourself or someone else. Connect with the mindset of giving first and know it will be repaid in ways you never imagined.

And if you believe in the power of prayer, please say a prayer for Noah and his family…  #noahstrong #faithoverfear

UPDATE: With only three days notice, 34 cars (42 enthusiasts) showed up in force to make Noah’s wish come true. One ride in a Maserati turned into seven rides total – Lamborghini, Lotus, Viper, Z06, GT-R and Ferrari.

All of the car owners waited patiently why Noah took a ride and then made his next choice. The owner of the Lamborghini drove from Topeka just to be part of his ride.

His mom shared this on his Caring Bridge page: Noah rode in a Maserati – which is still his favorite car, a yellow Lamborghini – which he said was amazing, a Nissan GTR which he said kicks you in the back of the head, a Viper – which has amazing thrust and a gorgeous growl, a Lotus – which felt like the world’s fastest go-cart, a gorgeous Corvette convertible, and a red Ferrari which ended up racing one of the Maserati’s for a while. All the drivers were so kind. Noah says one of the cars hit 145 going uphill towards our house! Each time Noah exited a car, he was smiling so big his ears moved! 

In Layman’s Terms podcast


“I’ve often said that Joyce Layman is the greatest networker in the world. Meet her and you’ll immediately understand why. Read Your Connecting Advantage, and you’ll understand exactly how. Fantastic wisdom from which we can all benefit!" ​
~Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

Your Connecting Advantage


"Joyce Layman outlines the simple steps you can take to propel yourself to success. Being uncertain about the future and, more importantly, your ability to handle the approaching uncertainties and obstacles is normal. Convincing yourself to take the Leap is not...but it can and should be. Thanks, Joyce for showing us the way!" ​
- Harry Campbell, CEO Durrie Vision, and author of Get-Real Leadership

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