Episode 35 – How to Become An Opportunity Maker

“The power of specificity is the straightest path toward credibility and memorability.”

Kare Anderson is inordinately curious about why we do what we do. She’s an Emmy-winning former NBC and Wall Street Journal reporter. Now a columnist for Forbes, Harvard Business Review, and the Huffington Post, she shares her knowledge and strategies on quotability and connective behavior.

Kare’s TED talk on The Web of Humanity: Becoming an Opportunity Maker has attracted over 2 million views. Her clients are as diverse as Salesforce, Novartis, S.F. Giants and The Skoll Foundation.

She’s also the author of four books: Moving From Me to We, Resolving Conflict Sooner, Walk Your Talk and Getting What You Want.

In this interview Kare shares insights on:

  • Why sideline glancing opens the opportunity to the unexpected
  • How to build trust by providing helpful help
  • Keys to building credibility

You can listen to the full interview here. (direct download)

Kare has spoken at TED and TEDx.

TEDx Berkeley – Redefine your life around mutuality

TED – The Web of Humanity: Becoming an Opportunity Maker

When I asked how we could help her, Kare said she will be posting updates on new projects on her website and blog which you can find at Be sure to follower her on Twitter @KareAnderson.

Kare’s Recommended Reading:

Sometimes Brilliant by Dr. Larry Brillant

Stand Out by Dorie Clark

For the rest of the In Layman’s Terms episodes go to iTunesStitcher and Google PlayA new episode is released every two weeks so be sure to subscribe for automatic updates. You can find me on TwitterInstagram, and LinkedIn or feel free to drop me a line at

Stay tuned for episode 36!

Episode 34 – Build. Solve. Evolve.

Established in 1893, US Engineering has grown to be one the nation’s top design-build mechanical contracting firms. Projects have included the Kauffman Center for Performing Arts, H&R Block World Headquarters, Mars Chocolate North America, the University of Colorado Hospital Inpatient Tower and Critical Care Wing, and the NCAR Wyoming Super Computing Center.

Tyler Nottberg is the fifth generation of the Nottberg family to lead U.S. Engineering. His family traces its roots to Cologne, Germany, where Gustav Nottberg started a metalworking shop in 1855.

Tyler served in several roles in the company before taking over as Chairman and CEO. He has been named one of the 250 Most powerful Business Leaders in the Kansas City area by Ingram’s Magazine. He was selected as one of Kansas City’s key executives from non-profit and public-sector settings, those whose day-to-day decisions go a long way toward influencing regional business.

In this episode of In Layman’s Terms, Tyler shares leadership insights on running a 5th generation company, including the comfort zones and oh sh!t moments along with what it takes to leave a legacy. His advice for a business owner or leader who is growing their company includes:

  • Stay healthy
  • Be persistent in the face of failure
  • Recognize when you are out of balance

U.S. Engineering was honored among the Business Journal’s Best Places to Work in Kansas City three different times. The company was recently selected for the 2017 Kansas City Business Journal’s Champions of Business award.

Along with serving on a number of nonprofit boards, Tyler is also a founder of the Alliance for Childhood Education. The Alliance is a non-profit, non-partisan coalition of business leaders committed to improving Kansas and Missouri’s education systems. The organization was founded on the premise that the business community has the obligation, opportunity, and capacity to increase the college and workforce readiness of all students through an ambitious, aggressive and comprehensive reform agenda.

When asked how listeners can add value to his company, Tyler said they are hiring. To learn more about U.S. Engineering, visit the website:

The rest of the In Layman’s Terms podcast episodes can be found on iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates.

Be sure connect with me on TwitterInstagram, and LinkedIn to continue the conversation. Stay tuned for episode 35!

Episode 33 – Profit With Purpose

“Persistence is stubbornness all dressed up.” ~Allison Maslan

Serial entrepreneur and business mentor Allison Maslan has built ten successful companies from the ground up starting as a single mom on her own. Her client list has included Ben & Jerry’s, Charlotte Russe, Supercuts, and Allstate. She has also been a world-renowned homeopath for the past 20 years which adds a unique whole person approach to her innovative business strategies. Allison been an expert guest on ABC, CBS, NBC and Fox Stations across the US and interviewed in Success Magazine.

In this episode, Allison shares what so many of today’s entrepreneurs are missing when it comes to achieving success in life and work. Listen below.

Insights include:

  • You shouldn’t do it alone.
  • Put yourself in situations where you can meet people who put you ahead.
  • Make decisions from where you’re going, NOT from where you’re at.
  • How to face your fears on the trapeze.

In her recent article in Entrepreneur, Allison shares Top Practices of Fortune 100 Companies.

Allison was recently named “One of the Top Women Entrepreneurs Who Inspire” by Self Made Magazine. She’s the No. 1 Best Selling Author of the book, Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality. She is Executive Producer and host of her own online television show, Allie & You, The Business Success and Lifestyle Show.

You can connect with her on Facebook, Twitter, Instagram and LinkedIn. Questions can be emailed to

To access your FREE12-month business growth blueprint go to

The rest of the In Layman’s Terms podcast episodes can be found on iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates.

Be sure connect with me on TwitterInstagram, and LinkedIn to continue the conversation. Stay tuned for episode 34, an interview with Tyler Nottberg, CEO at US Engineering.

Episode 27 – Conbody

An Interview with Coss Marte, a former inmate turned fitness CEO  #dothetime

“Never stop pitching and start a conversation.”

Coss Marte knows he beat the odds in more ways than one. By age 19, he was making $2 million a year running one of the largest drug delivery services in New York. He did not do drugs; he just sold them. At the age of 23, he was arrested and faced 12 to 24 years which was eventually reduced to seven. Upon entering prison, the medical unit told him he could die in prison because at 5’8″ and 230 pounds; he was overweight with dangerously high blood pressure.

A year before he was scheduled to be released, Coss ended up in solitary confinement. During that time, he had a spiritual awakening. He refocused, starting working out in his cell and without any equipment, lost 70 pounds in six months. He also helped 20 inmates lose over 1000 lbs. It was during an Alcohol/Substance Abuse Treatment meeting where he came up with a business plan, and the idea for Conbody was formed.

After Coss had been released, he applied the same marketing tactics that he used to build his drug business to build his fitness business – Coss Athletics. Thanks to the help of Defy Ventures, he entered a business pitch competition and was awarded $100,000 via Shark Tank’s Barbara Corcoran and the Young President’s Organization to open Conbody Studios.

In this episode of In Layman’s Terms, Coss shares why:

  • You never stop pitching
  • It’s better to put ideas out there and get feedback then keep them to yourself
  • Being consistent, showing up and delivering what you promised is key when you’re an underdog

Not only is Coss intent on growing his company, but he is also on a mission to give formerly incarcerated individuals the opportunity to turn their lives around by becoming Conbody trainers. One being Sultan Malik, head trainer, and VP of Conbody. Sultan was recently a finalist in the America’s Most Inspiring Trainer competition co-sponsored Well+Good and Reebok.

As Coss stated in his Elle Magazine interview, “This is definitely going to be a movement that’s going to be nationwide–maybe even international. Without an opportunity, these people go back to prison because they don’t have a job, or they’re not hireable,”…..” I want to change that.”

Even if you don’t live in New York, you can still have access to Conbody training through Conbody Live – online workouts for only $5 a month. You can enroll for free for 30 days. #dothetime

If you’re a TEDx fan, check out the two talks Coss has done. From Kingpin to Entrepreneur at TEDxHudson and Making a Living Out of Prison at TEDxWanChai.

You can connect with Coss on Instagram, Facebook, Twitter and LinkedIn. And be sure to follow Conbody on Instagram, Facebook, and Twitter. Be sure to use #dothetime.

And….if you happen to have a connection to the corporate team at Soul-Cycle, Coss would appreciate an introduction!

For the rest of the In Layman’s Terms episodes go to iTunesStitcher and Google PlayA new episode is released every two weeks so sure to subscribe for automatic updates.

You can find me on TwitterInstagram, and LinkedIn or feel free to drop me a line at

Stay tuned for episode 28 -Meetings Suck with the CEO whisperer Cameron Herold.

In Layman’s Terms podcast


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